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Taps In Chinese Rap Powerhouse SKAI ISYOURGOD for a Vibrant “Blueprint Supreme” CNY Remix Redefining Festive Storytelling

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HONG KONG, Feb. 5, 2026 /PRNewswire/ — Carlsberg is set to celebrate the Year of the Horse with limited edition Lunar New Year packaging. To honour the year ahead, the Danish brewer unveils special bottles, cans, and packs for customers to enjoy at home or when on an adventure with friends and family.

The Year of the Horse is a powerful symbol of energy, freedom, bravery and good fortune, and these themes have been creatively woven into the design. The motif of the Horse can be seen riding high above the sky, below Carlsberg’s Hop Leaf seen transformed into the shape of lucky clouds. Set on a dark green background with red and gold accents, the latter are associated with happiness and wealth for the year ahead.

The design was inspired by the historic Gilding Lacquer Art Technique, traditionally used on luxury items as a symbol of affluence across Asian societies. But, by combining it with artificial intelligence to create the final design, it creates a juxtaposition of the past and present, blending traditional and modern-day techniques.

Carlsberg has also teamed up with SKAI ISYOURGOD, the renowned Chinese rapper, to compose a Lunar New Year-inspired remix of his viral hit ‘Blueprint Supreme.’ Reimagined with festive, Carlsberg‑name-forward lyrics and an upbeat Lunar New Year attitude, the track takes center stage in our latest TV commercial—blending pop culture with the spirit of celebration to mark the arrival of the New Year. 

Crystal Lee, Marketing Director, Carlsberg China says, “We spotted a unique opportunity with SKAI ISYOURGOD when we saw how strongly his music and personality resonate with younger consumers in China. His rise as one of the most-streamed Mandarin artists made him the perfect cultural bridge for Lunar New Year. By anchoring our campaign to his viral track and transforming it into a Carlsberg-name-forward remix, we created a youth-centric ecosystem that feels natural to how they consume culture today.”

“The remix carries a memorable Carlsberg lyric‑led sonic hook that travels across platforms, ensuring our brand shows up consistently in their daily moments. Music brings emotional lift and repetition builds recall. Together, they create powerful pathway for participation and conversion throughout the festive season.”

Jeff Chong, Director, International Premium Brands, Carlsberg Asia says, “At Carlsberg, we are committed to celebrating the moments that matter most to our customers. Lunar New Year is a regional story lived locally, and we are proud to once again bring a unifying brand experience to markets across Asia.” 

“By partnering with SKAI ISYOURGOD – the most streamed Mandarin artist on Spotify in 2025 with over 4 million monthly listeners – we created a powerful creative platform that our markets can activate with speed and consistency. The partnership provides a unified sonic identity, modular edits and key visuals that each market can tailor to their own festive rituals while staying unmistakably Carlsberg. The result is a modern, cohesive Lunar New Year expression that travels seamlessly across Asia – flexible for local nuance, strong for regional scale, and designed to covert festive attention into meaningful brand impact across every channel.”

This is the sixth year Carlsberg has celebrated Lunar New Year. Since 2021, Carlsberg has consistently celebrated this occasion by releasing its Chinese zodiac limited edition packs, making every festive moment more meaningful. Carlsberg’s Lunar New Year campaign has commenced in key markets across Asia, including Mainland China, Hong Kong S.A.R., Malaysia, Singapore and Vietnam since late December 2025. The campaign will also include various touchpoints to engage consumers and enhance the festive spirit, including activations on social media.

– end –

About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37,000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong. 

For further information, visit carlsberggroup.com 

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SOURCE Carlsberg Asia

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• Planning consent secured for a £1 billion development at the London Cancer Hub, delivering c. 1 million sq ft of new, state-of-the-art research and laboratory space in Sutton
• Plans will expand one of the world’s most ambitious life sciences clusters, with 12 acres dedicated to accelerating cancer research, treatment and commercial innovation
• The approved expansion is expected to create 3,000 new high-skilled jobs, while the wider London Cancer Hub district is projected to support 13,000 jobs in total and contribute £1.2bn Gross Value Added once fully realised

LONDON, Feb. 5, 2026 /PRNewswire/ — Plans for a £1 billion expansion of the London Cancer Hub, led by Aviva Capital Partners and development manager Socius, have received consent from Sutton Council. The approved scheme will deliver around 1 million sq ft of state-of-the-art laboratory and research space, unlocking the next phase of growth at the London Cancer Hub and strengthening the UK’s science and innovation infrastructure.

Planning approval was granted on World Cancer Day (4 February), underlining the urgency of advancing cancer research and treatment. The development will play a vital role in helping the UK tackle future health challenges by providing critical science infrastructure that supports innovation, attracts investment, and accelerates life-saving discoveries.

The approved plans will deliver new laboratory and research space across 12 acres, strengthening the London Cancer Hub’s wider innovation facilities and supporting collaboration between researchers, clinicians, start-ups, scale-ups and global life sciences companies to drive scientific breakthroughs and support emerging businesses.

It is expected to create 3,000 new jobs, the majority in high-skilled R&D and life sciences-related manufacturing. The expansion forms part of the wider London Cancer Hub district and, once the full district is realised, is expected to support around 13,000 jobs in total and contribute an estimated £1.2 billion in Gross Value Added (GVA) to the UK economy, according to analysis by the London Borough of Sutton.¹

The wider London Cancer Hub district is already home to internationally renowned institutions including The Institute of Cancer Research and The Royal Marsden NHS Foundation Trust, alongside the Innovation Gateway, which supports early-stage life sciences companies. Together, these assets form a globally recognised cluster for cancer research, treatment and commercialisation, helping translate scientific discovery into clinical impact.

Designed to the highest environmental standards, the new buildings will target net-zero carbon in operation and deliver the amenities and public realm expected of a world-leading employment district, including affordable homes for approximately 220 key workers and new public spaces designed to support wellbeing, collaboration and community.

The London Cancer Hub is recognised as nationally significant science infrastructure, aligned with government ambitions to position the UK as a global leader in life sciences and health innovation. Recognised in the Mayor of London’s Growth Plan as a key engine for frontier innovation, the project will deliver significant economic benefits, creating high-skilled jobs and drawing international investment into the UK’s life sciences sector. The project, designed by Gensler, won the New London Architecture Award 2025 for Healthcare and Life Sciences, recognised for its transformative mixed-use masterplan creating a vibrant, science-led district in Sutton, blending world-class research, labs and community spaces.

Sophie White, Sector Head Regeneration at Aviva Capital Partners, said:

“We’re delighted to secure planning consent for the London Cancer Hub – a landmark moment for this scheme. This development will deliver critical science infrastructure for the UK, helping the UK get ready for the future by creating an environment where innovation can flourish and lifesaving research can accelerate. We are proud to play a role in shaping a campus that will have a profound impact on global health, as well as the economy.”

Daniel May, Director of Socius, said:

“The London Cancer Hub is about more than buildings. We are delivering the next phase of investment into an already world-class cancer district, creating a powerful catalyst for private investment and long-term growth. It’s about creating a vibrant ecosystem where collaboration drives discovery. By working closely with the ICR, The Royal Marsden, and our partners, we are delivering a worldclass environment that will support businesses, attract investment, and ultimately improve patient outcomes.”

Professor Kristian Helin, Chief Executive of The Institute of Cancer Research (ICR), said:

“We warmly welcome the approval of these ambitious new plans for The London Cancer Hub, a project the ICR has long championed. Their delivery will create a vibrant, globally competitive life-sciences facility at our Sutton campus, attracting innovative companies and deepening collaboration between academia, industry and the NHS. This environment will further strengthen our world-leading research and help us attract the very best scientists and students from around the world.

“Overall, these plans will accelerate the translation of pioneering discoveries into patient benefit and establish The London Cancer Hub as a nationally and internationally significant centre for cancer innovation – driving investment, enabling the growth of oncology-focused life-sciences companies, and reinforcing the UK’s position as a global leader in cancer research and life-sciences.”

Dame Cally Palmer, Chief Executive of The Royal Marsden NHS Foundation Trust, said:

“We are delighted that planning permission has been granted for the London Cancer Hub.

“A world leading partnership already exists between The Royal Marsden and the Institute of Cancer Research in improving cancer survival globally through research and innovation in cancer care.

“Partnering with life sciences and Aviva through the London Cancer Hub will have a major impact and benefit for the local community, the country, and for our international collaborations in cancer research. We are thrilled that planning permission has been granted.”

Councillor Barry Lewis, Leader of the London Borough of Sutton, said:

“This is a hugely significant moment for Sutton, London, and the UK life-science sector. The approval for the next stage of the London Cancer Hub cements Sutton as a leading global destination for cancer drug discovery.

“This landmark development will deliver economic growth, significant health innovations, and tangible benefits for our community, including jobs. I’m immensely proud of the Council’s work in acquiring the land, securing grant funding, and finding partners in Aviva and Socius to deliver this project. Now I look forward to seeing the construction get underway!”

Howard Dawber, Deputy Mayor of Business and Growth, Greater London Authority, said:

“I am thrilled that planning consent has been granted to expand the London Cancer Hub, enabling the development of this world-leading facility. I have seen first-hand the incredible work that the Hub delivers, and this expansion will create thousands of jobs, support emerging businesses and attract investment, while driving life-saving scientific research. It will further cement London as a global leader in health and innovation as we continue to build a better, more prosperous capital for everyone.”

ACP and Socius are working with Gensler (architects), Arup (structural engineers) and Savills (planning consultancy) to deliver the development.

Notes to editors:

Further information on the London Cancer Hub is available here.

About Aviva Capital Partners (ACP):
Aviva is the UK’s leading diversified insurer, with major operations in Ireland and Canada. For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us.

Aviva Capital Partners invests in development of UK real estate and UK infrastructure, helping the economy to grow and communities across the country to thrive. We invest Aviva’s own money across the three themes of Urban Regeneration, Housing Supply and Sustainable Infrastructure. We aim to work in partnership with public bodies, driving increased investment for nationally significant projects. Through these investments we exemplify Aviva’s sustainability ambition, creating tangible impact as well as financial return. The investments being made will ultimately create assets for Aviva to hold for the long term, providing investment opportunities for customers’ savings and stable returns that help secure retirement incomes.

For more details on ACP, visit Aviva Capital Partners.

About Socius:
Socius is the London Cancer Hub’s development manager, with £2.5bn development pipeline across the UK’s fastest-growing cities including Bristol, Brighton, Cambridge, Milton Keynes and London. Privately-owned and a certified B Corporation, Socius partners with institutional investors, leading architects and local communities to create inspiring and sustainable places whilst balancing profit and purpose.

For further information please visit: https://socius.dev/

¹ The London Cancer Hub – sutton.gov.uk

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Photo – https://arah.my/wp-content/uploads/2026/02/Aviva_2.jpg

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Key Highlights:

• Intellistake Technologies Corp. (CSE: ISTK) (OTCQB: ISTKF) (FSE:E41) has entered into a contract with PowerBank Corporation (NASDAQ: SUUN) following the successful completion of a closed beta program, with a combined Year 1 contract value of approximately C$278,000 (Canadian dollar equivalent).

• The agreement includes initial implementation and subscription services, with the option to extend into an ongoing multi-year subscription, subject to mutual agreement.

• The contract represents Intellistake’s first implementation of its AI agent strategy and supports the commencement of enterprise software revenue.

•  The contract includes the build and deployment of two AI agent platforms: a public-facing AI communications agent and a bespoke internal multi-agent business intelligence framework.

• Both platforms progressed through approximately three months of proof-of-concept development prior to contract execution.

• Intellistake and PowerBank Corporation have entered into a contracted Phase 1 build and deployment, covering initial production rollout.

VANCOUVER, BC, Feb. 5, 2026 /CNW/ – Intellistake Technologies Corp. (CSE: ISTK) (OTCQB: ISTKF) (FSE: E41) (“Intellistake” or the “Company”), today announces that it has entered into a contract with PowerBank Corporation (“PowerBank”) following the successful completion of a closed beta program. Under the agreement, Intellistake will build and deploy two AI agent platforms for PowerBank, including IntelliScope, the Company’s bespoke business intelligence platform.

The combined Year 1 value of the two contracted platforms is approximately CA$278,000, representing the Canadian dollar equivalent of the contracted U.S. dollar amounts*. The agreement includes initial implementation and subscription services, with the option to extend into an ongoing multi-year subscription, subject to mutual agreement.

The contracts dated February 4, 2026 include the build and deployment of two AI agent platforms:

(i) A public-facing AI communications agent designed to support structured external engagement.

(ii) IntelliScope, a bespoke internal multi-agent business intelligence framework intended to support operational workflows across PowerBank’s organization.

Both platforms completed approximately three months of proof-of-concept development during a closed beta phase. Following internal demonstrations and technical review, Intellistake and PowerBank have now entered into a contracted Phase 1 build and deployment, covering the delivery of minimum viable products (“MVPs”) and initial production rollout.

The public-facing AI communications agent is being developed as a secure interface embedded within PowerBank’s website, enabling controlled natural language access to verified public disclosures and structured, auditable responses to external enquiries. The platform is also intended to generate analytics reports that provide visibility into engagement patterns, frequently accessed topics, and usage trends, supporting internal review and reporting.

In parallel, Intellistake is deploying IntelliScope as a bespoke internal business intelligence platform, configured for PowerBank’s operational workflows. The system’s first application focuses on renewable energy development in the United States, equipping PowerBank with analytical intelligence to identify optimal project sites, evaluate federal and state grant eligibility, and assess regulatory conditions and sector-specific sentiment across energy subsectors. IntelliScope is designed to consolidate fragmented data sources into a single intelligence layer, supporting faster and more informed decision-making.

Jason Dussault, CEO of Intellistake, commented:

“Over the past three months, Intellistake has worked alongside PowerBank to design, test, and prepare these systems for live deployment. This engagement has been built through close collaboration, and we’re confident in the systems being delivered into PowerBank’s operating environment. This marks a meaningful step forward for the Company as we continue to execute on one of our core business pillars.”

Liam Harpur, VP of Technology and Development at Intellistake, added:

“From a technical perspective, the focus was on validating AI system performance, data integrity, and compliance controls within a real enterprise environment. The architecture we’ve built provides a solid foundation that can now be deployed reliably at an enterprise level.”

Dr. Richard Lu, CEO of PowerBank Corporation., commented:

“The closed beta demonstrated how these systems can support clearer and more informed decision-making across our business. These contracts allow us to move forward with deployment, and we’re looking forward to seeing how these tools are applied across both our external communications and internal operations.”

The deployment of these platforms reflects Intellistake’s strategy as a technology company building enterprise AI systems for both external communications and internal decision-making. Together, the implementations demonstrate how modular AI architectures can be applied across regulated and data-intensive environments.

The deployment of IntelliScope reinforces Intellistake’s long-term objective to enable transparent, data-driven decision-making for enterprises through AI infrastructure, while maintaining the control and flexibility required for real-world operations.

The contract includes implementation work and ongoing platform services, supporting the commencement of enterprise AI software revenue. The Company expects to provide further updates as deployment milestones are achieved.

Subject to stock exchange approval, PowerBank intends to settle the payment for the agreements through the issuance of 121,723 common shares at a deemed price of $2.29 per common share.

The Company and PowerBank have a common director in Mr. Paul Sparkes. Mr. Sparkes did not participate in the negotiation or approval process for this transaction.

*U.S. dollar amounts have been converted to Canadian dollars at a rate of US$1.00:C$1.3652.

About Intellistake

Intellistake Technologies Corp. (CSE: ISTK) is developing software solutions that leverage decentralized AI infrastructure to deliver enterprise-grade intelligence. Through validator operations, strategic token participation, and the development of enterprise AI agents, Intellistake seeks to bridges the gap between emerging decentralized networks and real-world industry adoption.

For additional information on the business of Intellistake please refer to www.intellistake.com.

About PowerBank Corporation

PowerBank Corporation is an independent renewable and clean energy project developer and owner focusing on distributed and community solar projects in Canada and the USA. The Company develops solar and Battery Energy Storage System (BESS) projects that sell electricity to utilities, commercial, industrial, municipal and residential off-takers. The Company maximizes returns via a diverse portfolio of projects across multiple leading North America markets including projects with utilities, host off-takers, community solar, and virtual net metering projects. The Company has a potential development pipeline of over one gigawatt and has developed renewable and clean energy projects with a combined capacity of over 100 megawatts built.

To learn more about PowerBank, please visit: www.powerbankcorp.com.

Cautionary Note Regarding Forward-Looking Information

This news release contains “forward-looking information” concerning anticipated developments and events related to the Company that may occur in the future. Forward looking information contained in this news release includes, but is not limited to, all statements in respect of the Company’s growth and development, the operations and business segments of the Company, the services to be provided under the contracts, the expected value of the contracts, the functionality of the technology and its benefits, Intellistake’s strategy as a technology company building enterprise AI systems for both external communications and internal decision-making, and building powerful bridge between traditional finance and decentralized AI infrastructure.

In certain cases, forward-looking information can be identified by the use of words such as “expects”, “intends”, “anticipates” or variations of such words and phrases or state that certain actions, events or results “may”, “would”, or “might” suggesting future outcomes, or other expectations, assumptions, intentions or statements about future events or performance. Forward-looking information contained in this news release is based on certain assumptions regarding, among other things, the Company will continue to have access to financing until it achieves profitability; the technology and blockchain industries in which the Company intends to focus its business in will grow at the rate and in the manner expected; the ability to attract qualified personnel; the success of market initiatives and the ability to grow brand awareness; the ability to distribute Company’s services; the Company creates strategies to mitigate risks associated with cryptocurrency price fluctuations; the Company remains compliant with all applicable laws and securities regulations and applicable licensing requirements; the Company engages and collaborates with local experts, as necessary, to address jurisdiction-specific matters and ensures compliance with foreign regulations to avoid penalties; the Company addresses any potential cybersecurity threats promptly and effectively; the ability of the Company to develop its technology, acquire customers and have revenue; the ability to successfully deploy the new business strategy as a result of the change of business. While the Company considers these assumptions to be reasonable, they may be incorrect.

Forward looking information involves known and unknown risks, uncertainties and other factors which may cause the actual results to be materially different from any future results expressed by the forward-looking information. Such factors include risks related to general business, economic and social uncertainties; failure to raise the capital necessary to fund its operations; inability to create strategies to mitigate the risks associated with cryptocurrency price fluctuations; the costs of regulation in the digital asset industries increase to the extent that the Company is no longer generating sufficient returns for shareholders; failure to promptly and effectively address cybersecurity threats; insufficient resources to maintain its operations on a competitive basis; and the actual costs, timing and future plans differs expectations; legislative, environmental and other judicial, regulatory, political and competitive developments; the inherent risks involved in the cryptocurrency and general securities markets; the Company may not be able to profitably liquidate its current digital currency inventory, or at all; a decline in digital currency prices may have a significant negative impact on the Company’s operations; the Company’s success may depend on the continued involvement of key personnel, including advisors, whose involvement cannot be guaranteed; institutional adoption of decentralized AI infrastructure remains uncertain and may not occur at the pace or scale anticipated; evolving regulatory frameworks, including those related to AI (such as Canada’s proposed Artificial Intelligence and Data Act), may impose additional compliance burdens or restrict certain business activities; valuation figures are based on publicly available market data and internal assessments at the time of the referenced transactions and may not reflect current or future valuations; the volatility of digital currency prices; the inherent uncertainty of cost estimates and the potential for unexpected costs and expenses, currency fluctuations; regulatory restrictions, liability, competition, loss of key employees and other related risks and uncertainties; delay or failure to receive regulatory approvals; failure to attract qualified personnel, labour disputes; and the additional risks identified in the “Risk Factors” section of the Company’s filings with applicable Canadian securities regulators.

Although the Company has attempted to identify factors that could cause actual results to differ materially from those described in forward-looking information, there may be other factors that cause results not to be as anticipated. Readers should not place undue reliance on forward-looking information. The forward-looking information is made as of the date of this news release. Except as required by applicable securities laws, the Company does not undertake any obligation to publicly update forward-looking information.

SOURCE Intellistake Technologies Corp.

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SINGAPORE, Feb. 5, 2026 /PRNewswire/ — Intelligent power management company Eaton highlighted its latest aerospace innovations and strategic partnerships at the 2026 Singapore Airshow, held from February 3-6, reinforcing its commitment to delivering best-in-class aerospace solutions and strengthening regional support for customers across Asia-Pacific.

“We are pleased to participate in the Singapore Airshow, a premier platform for engaging with customers and industry leaders in the region,” said Matt Norman, Vice President, Aftermarket and Commercial Services, Aerospace Group, Eaton. “Through reinforced regional capabilities and business presence, we remain focused on delivering customer-centric solutions and driving operational excellence—ensuring long-term success for our stakeholders.”

At the airshow, Eaton showcased a broad range of advanced technologies and solutions for both commercial and military aviation, designed to meet stringent performance standards and evolving customer needs. Eaton also highlighted its two regional joint ventures that provide aftermarket repair services to airlines and MRO (Maintenance, Repair, and Overhaul) providers. This expansion underscores Eaton’s commitment to providing tailored, cost‑effective solutions that meet the needs of regional customers. In addition, Eaton joined the technical program at Singapore Aerospace Technology and Engineering Conference (SATEC) 2026, a premier aviation conference held in conjunction with the Singapore Airshow. Armen Baronian, director of Power Systems and Engineering Technologies, Aerospace Group at Eaton, presented “Emerging Trends in Aerospace Technologies: Performance Limitations and Realistic Expectations”, focusing on the emergence of key transformative technologies in aviation, space and defense applications.

Eaton continues to strengthen and expand its regional aftermarket network across Asia-Pacific. During the Singapore Airshow, the company celebrated major milestones with signing ceremonies:

• Eaton has signed a Memorandum of Understanding (MOU) with Satair, partnering with Satair to distribute Eaton-repaired, OEM-quality Used Serviceable Material (USM) in China. By leveraging Eaton’s OEM technical expertise, Satair’s extensive distribution network, and Airbus’ full-lifecycle management program, this collaboration aims to deliver safer and more efficient USM solutions to customers in the Chinese market. It also ensures compliance with CAAC regulations and addresses the growing demand for cost-effective aftermarket solutions as China’s fleet continues to expand and age.
• Eaton has entered into a two-year pricing agreement with ST Engineering‘s Commercial Aerospace business covering MRO services starting in 2026. Under the agreement, Eaton will offer high quality OEM repairs to ST Engineering and the airline customers they support. This collaboration underscores Eaton’s commitment to delivering value to customers.

Eaton is an intelligent power management company dedicated to protecting the environment and improving the quality of life for people everywhere. We make products for the data center, utility, industrial, commercial and institutional, machine building, residential, aerospace and mobility markets. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re helping to solve the world’s most urgent power management challenges and building a more sustainable society for people today and generations to come.  

Founded in 1911, Eaton has continuously evolved to meet the changing and expanding needs of our stakeholders. With revenues of $27.4 billion in 2025, the company serves customers in 180 countries. For more information, visit www.eaton.com. Follow us on LinkedIn. 

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SOURCE Eaton

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BEIJING, Feb. 5, 2026 /PRNewswire/ — On January 30, iQIYI, China’s leading online entertainment platform, premiered the realistic drama “Born to Be Alive”, turning the little‑known story of China’s wildlife rangers into a high‑impact, mainstream series.

Rather than using conservation as a vague backdrop, “Born to Be Alive” puts it at the heart of the drama. The story weaves together elements of crime, survival thriller and family emotion as the rangers battle poachers and confront difficult choices between survival and ecological responsibility.

Inspired by true stories from the 1990s, the series is set in the Sanjiangyuan area of Qinghai province in China. Against the backdrop of the country’s rapid economic transformation, it follows a small group of rangers tasked with stopping poaching and protecting a fragile ecosystem amid the complex interplay between development and conservation.

Led by actress Zi YANG and featuring a special appearance by actor Ge HU, the production spent 188 days filming on location in remote, high‑altitude parts of Qinghai. The cast and crew worked through thin air and extreme cold to reproduce the physical reality of patrols, stake‑outs and confrontations on the plateau. This on‑the‑ground approach gives the series a cinematic realism and makes the landscape itself feel like a central character.

Xiaohui WANG, Chief Content Officer of iQIYI, stated: “This series embodies the true spirit of long-form storytelling. Our greatest achievement lies in continually pushing creative and physical boundaries to deliver a work that reflects the power of nature and resilience of life.”

“Born to Be Alive” has broken out as one of the most talked‑about Chinese dramas of the season. Ahead of its launch, the series attracted more than 2 million advance reservations on iQIYI, signaling strong audience appetite for grounded, issue‑driven storytelling. After release, its content popularity index on iQIYI has surpassed 8,500 by February 4 and it generated 887 trending topics across major Chinese platforms such as Weibo and Douyin.

The series is a reflection of iQIYI’s clear commitment to long‑form, high‑craft storytelling. It shows a willingness to invest in socially resonant IP. With “Born to Be Alive”, iQIYI not only pays tribute to the unsung guardians who protected the plateau’s ecology; it also demonstrates the company’s ability to combine commercial appeal with social impact. 

Contact:
iQIYI Press
press@qiyi.com

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SOURCE iQIYI Inc.

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