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Nvidia, Mercedes’ AI team-up makes other cars feel dumb

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The Mercedes-Benz CLA with MB.Drive Assist Pro in San Francisco starts at about RM228,000 (pics: Bloomberg)

An hour in a car driven by AI makes everything else feel…dumb

by HANNAH ELLIOTT

IN OCTOBER 2025, Nvidia Corp became the first public company to be worth US$5 trillion (RM23.5 trillion) — then promptly lost hundreds of billions of dollars in market value amid concerns about a bust of a potential artificial intelligence (AI) bubble.

As analysts and even founders continue to warn that AI may be more speculative than substantive, car companies may beg to differ. This month, Nvidia is inching back, valued at around US$4.55 trillion, bolstered in no small part by confidence in the automotive sector.

Nvidia has collaborated with many carmakers, including Toyota Motor Corp, Volvo Car Corp, BYD Co Ltd, Li Auto Inc, Lucid Group Inc, NIO Inc, Rivian Automotive Inc and General Motors Co, to develop AI-powered autonomous-driving and advanced driver-assistance systems.

That’s part of its estimated US$5 billion automotive business in 2025, according to Bloomberg Intelligence. On Jan 5, the company announced details about its new and unique MB.Drive Assist Pro for Mercedes-Benz US llc, the next generation of AI-based driving.

But what is it like to experience a personal car being driven completely by AI? This writer tried it in December 2025 in San Francisco riding with Joe Taylor, a senior systems engineer at Mercedes-Benz, in the automaker’s new US$47,250 Mercedes-Benz CLA. It has the most advanced AI driving system you can buy in the US in a private vehicle to date.

This writer’s takeaway? An hour in a car driven by AI makes everything else feel, well, dumb. Once consumers feel safe relinquishing control of their daily commute, this writer predict they will eagerly adopt AI-driven cars, which will become status symbols among those in urban centres.

The trial consisted of two portions. In the first part, this writer drove the car using a less-advanced system, MB.Drive Assist, which uses a combination of highly intelligent algorithms and end-to-end AI models to help the car drive itself on highways and city streets.

It is already available across the entire Mercedes-Benz lineup, but it still needs occasional human input like a hand on the steering wheel. The service costs US$1,950, a one-time fee.

This writer engaged it by pressing a button on the left side of the steering wheel, which let the car creep forward into traffic, eventually steering itself through complex situations like the multi-lane left turn from Howard Street onto the Embarcadero.

Preliminary estimates of driving range for the car are 694km to 792km on a full battery, depending on the variant

It avoided unpredictable drivers in intersections, navigated the generalised chaos of roundabouts and adjusted its speed around construction sites, all without my hands on the steering wheel.

In fact, this writer stayed hands-off for chunks of time, occasionally being prompted to touch the steering rack to let the car know that this writer was still engaged. (Sensors in the steering wheel detect your hands there; flashing icons and sound alerts ensue if you go too long without touching it.)

Mostly, this writer kept her hands on her knees, taking in the view as the car crested steep hills and paused, held in place while women with strollers crossed the street — a surreal moment that stirred a low hum of anxiety. This writer’s foot hovered over the brake pedal, just in case.

At one point, the CLA didn’t slow down and move over fast enough for my taste when approaching a double-parked cargo truck outside a cafe; this writer quickly braked and steered left.

Other times, it appeared to simply turn off the system when it didn’t like the environment, like entering a valet lane at a hotel. A dashboard icon alerted this writer when it disengaged; the car would roll to a halt at that point unless and until this writer started operating it again.

MB.Drive Assist left this writer thinking that she could easily become too disconnected from the act of driving, when in reality this writer still needed to be present and alert.

Driving with the more expensive, more advanced and not-yet-available MB.Drive Assist Pro inspired more confidence, since the car is consistently in charge when the programme is running.

It’s already operating in China and will be available in the US by the end of the year. A three-year subscription costs US$3,950.

MB.Drive Assist Pro is extreme SAE-Level 2 driving, which means it doesn’t require hands on the steering wheel at any time.

The car will drive itself completely from a starting point to a final destination, even though the driver must still remain attentive (eyes on the road) because they are still legally responsible for safe-vehicle operation.

This was the closest this writer felt to the Waymo rides she took last fall — but far different, too, because this was a normal-looking car made for anyone to buy, not an awkward-looking fleet vehicle.

The leap forward here is that the driving being done by the car can be collaborative if and when this writer want to jump in.

Drive Assist Pro weaves in any input on the steering wheel, if this writer decide to intervene, without cancelling out the whole programme.

That means this writer can make minor adjustments from the driver’s seat if this writer want and it’s not a big deal. Mercedes-Benz calls it “our philosophy of human-machine collaboration.”

Ali Khan, the director of product marketing at Nvidia, described the car as “AI-defined,” a vehicle informed, enhanced and enabled by AI to its very core. The humanistic element of this level of AI is essential, he said, so that “the car sees everything and understands what it sees.”

MB.Drive Assist Pro uses 10 cameras, five radar sensors and 12 ultrasonic sensors that provide raw data to a supercomputer that makes sense of those massive data streams.

It employs Nvidia’s AI end-to-end stack for core driving tasks, plus a parallel classical safety stack — built on Nvidia’s Halos safety system — that adds built-in redundancies, fail-safe checks and other safety guardrails. (“End-to-end stack” means the whole layered system was developed over an entire life cycle of building, deploying and training the AI, from initial data collection to final integration into the car. Halos ensures the vehicle operates within defined safety parameters.)

All of which is to say: The more you drive it, the better it gets, since the AI is constantly learning from the data it gathers on every drive.

This writer felt comfortable inside the cabin because the car moved with total authority. It anticipated the road, avoided potholes and deep rain puddles and it never hesitated in sticky traffic.

It expertly swam in San Francisco’s sea of jaywalkers and zippy Waymos; it sailed through roundabouts and accommodated errantly parked delivery vans without a hitch. Most impressive was its ability to know the nuances of good driving, like when it rolled through yellow lights and crept forward a smidge to evade other traffic, correctly reading street conditions and behaving accordingly.

The highlight? It knew when to turn right on a red stoplight and when to remain stationary until the light turned green if right-on-red was sign-posted as forbidden at that particular intersection.

We haven’t quite reached the AI utopia Sam Altman foresees, even in the world of cars. The new voice-activated virtual assistant — which is powered by Google Cloud’s Automotive AI Agent — ignored this writer’s repeated requests that the car stop reading news headlines during the drive.

It also flubbed questions about whether it was in fact ChatGPT and didn’t respond when this writer asked it to reduce its own speaking volume to a conversational level.

It never did figure out how to navigate this writer back to the 1 Hotel San Francisco, either, instead trying to offer this writer options for “one hotel in the city.” This writer ended up using her smartphone.

Safety is paramount — the public perception of which is as critical as the reality that AI-driven vehicles are in far fewer lethal accidents than those driven by humans. For all its advances, MB.Drive Assist Pro works only on city streets, not highways, for now.

Still, AI driving is authentically here, able to intuit, anticipate and adapt with elegance and ease. The jump from rote algorithm to humanlike comprehension has this writer believing that for many people, learning to trust an AI-defined car will be a welcome relief from the doldrums of daily commuting.

This writer still want the option of driving her own car, of course, but this writer won’t miss sitting in gridlock traffic, hands glued to the steering wheel while this writer’s eyes glaze over. A machine that can handle that unpleasant task while this writer read or answer emails? Yes, please. — Bloomberg

This article first appeared in The Malaysian Reserve weekly print edition

The post Nvidia, Mercedes’ AI team-up makes other cars feel dumb appeared first on The Malaysian Reserve.

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Seven epic ski trips you can still plan for this winter

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At the top of the Three Valleys is Courchevel 1850, known for its wide-open perfectly groomed runs, Michelin-starred dining and 5-star resorts (Source: Courchevel Tourisme)

Classic destinations with spectacular new hotels — and fresh ideas for how to spend your time on and off the slopes

by JEN MURPHY

IT TOOK until the end of December, at least, for many of the world’s best ski resorts to get properly blanketed in white stuff. Park City, Utah; Sun Valley, Idaho; Vail, Colorado; the Southern Alps: All were practically barren when Christmas vacationers descended in late 2025.

That’s the new reality of running a ski resort — and a reason why many hotels in such places are, counterintuitively, thriving. Poor slopeside conditions mean more time to enjoy the spa or splash out on dinner with a private chef. Plus, interest in winter sports is broadening, despite the lack of actual snow: According to Snowsports Industries America, participation reached a high of 31 million participants in the 2024-2025 season, with growth driven by more niche activities such as Nordic skiing, snow-shoeing and sledding.

That might explain why so many ultraluxury brands, including One&Only and Rosewood, are planting their first slope-side flags this season. To that landscape you can now add reliable snow cover (thanks to recent storms) and, thankfully, a decent amount of last-minute availability.

Which is all to say: It’s not too late to plan your trip. Here’s where to go — considering not only terrain but also some sumptuous new places you can stay, plus the increasingly tempting Plan Bs you’ll find off the slopes.

Engadin Valley, Switzerland

Renowned for its world-class slopes, the Engadin Valley has also emerged as a serious arts hub over the years, drawing the annual Nomad traveling design fair (Feb 12-15) to glamorous St Moritz and the Engadin Art Talks series in the nearby town of Zuoz (Jan 23-25). Now two of the art world’s biggest powerhouses, Iwan and Manuela Wirth, co-founders of influential contemporary art dealers Hauser & Wirth, have chosen the Valley for the second hotel in their Artfarm hospitality brand. (The couple also owns the Fife Arms in Braemar, Scotland.)

Nestled in the village of Sils Maria, the 13-room Chesa Marchetta dates to the 16th century. Now it’s been tastefully filled with antiques, lace curtains sourced from a nearby weaving collective and — of course — an impressive art collection that includes Old Masters and modern talents. (You can even find Jean-Michel Basquiat’s signature in the guest ledger.) Skiers can hit up the Furtschellas lift for access to the slopes within a mile of the front door or drive 20 minutes to Corvatsch and St Moritz. From US$500 (RM2,025)

Your après-ski (or instead-of-ski) plan: The Engadin Valley is home to Switzerland’s largest network of Nordic trails, spanning nearly 150 miles. (These are viable even with relatively little snow.) And each year, it becomes the temporary residence for some of the world’s best chefs too. This season, Rodolfo Guzmán of Chile’s famed Boragó restaurant takes residence at Badrutt’s Palace, and Mauro Colagreco will host a series of Argentine-style, open-fire asados at the Kulm Country Club.

Aspen, Colorado

Aspen’s devoted crowd will have a familiar new base this spring when White Elephant opens on West Main St just beyond the heart of downtown but within a few minutes’ walk of big-name restaurants and a four-minute shuttle to the slopes. If the name sounds familiar, that’s because White Elephant has a pair of sceney beach resorts in Nantucket, Massachusetts and Palm Beach, Florida.

The brand’s 54-room alpine sibling goes for full-on mountain elegance with Roman clay-washed walls and embossed-leather headboards. Lola 41°, the Asian fusion bistro beloved by guests at other White Elephant outposts, is sure to draw a significant après scene in Aspen, too, with its plans to serve sushi spreads atop snowboards. From US$1,995

Your après-ski (or instead-of-ski) plan: Jazz Aspen Snowmass christened its first permanent space, the Paul JAS Center, on Dec 19. With 175 seats, it’s hosting supper-club-style performances that feature a diverse array of performers and elaborate multicourse meals.

Courchevel, France

The scene at Courchevel and its six interconnected villages — all part of the Three Valleys, the largest ski area in the world — famously gets glitzier the higher up you go. At the top is Courchevel 1850, known for its wide-open, perfectly groomed runs, Michelin-starred dining and five-star resorts. Within that already-exclusive enclave is Le Jardin Alpin, a summit area where Aman, Cheval Blanc and Airelles run some of the most ultra-luxurious resorts in the Alps.

Rosewood Courchevel Le Jardin Alpin, the ultra-luxury brand’s first ski-in/ski-out resort, adds to the mix with the area’s largest inventory of suites, all with farmhouse-inspired interiors by acclaimed French designer Tristan Auer. But the 51 accommodations here are hardly rustic: Even basic rooms are furnished with angular, midcentury furnishings, bouclé upholstery and richly veined marble vanities. From US$2,648

Your après-ski (or instead-of-ski) plan: One of the region’s oldest lifts, the Chenus gondola, has been retired after 55 years of operation — and its retro white cabins taken apart and auctioned off. In its place is a €20 million (RM93.15 million) fleet of James Bond-worthy cabins that whisk you to the 2,240m summit of Chenus. Non-skiers can take the scenic ride, too, to visit the area’s four restaurants, including the see-and-be-seen Bagatelle, or admire panoramas that span the towering peak of la Grande Casse and the Vanoise ice cap.

Ultima Promenade Gstaad is an 8-suite, 4-floor chalet with every imaginable bell and whistle, from a private disco and cinema to a gym and spa (Source: ultimacollection.com)

Gstaad, Switzerland

In 2016 the Ultima brand redefined jet-set alpine style with its first over-the-top hotel, Ultima Gstaad, focused on exclusivity and intimacy with just a handful of spacious suites and residences. Fast forward nearly a decade, and its portfolio of chalets is synonymous with lavish interiors (black Saharan marble, rich velvets, pricey furs) and your-wish-is-our-command service. Now it’s taking it up a few notches.

Ultima Promenade Gstaad, originally built by the late Prince Karim Aga Khan IV, is an eight-suite, four-floor chalet with every imaginable bell and whistle, from a private disco and cinema to a gym and spa. Staff can meet any request, be it husky sledding atop a glacier or securing VIP tickets to the Hublot Polo Gold Cup. As for the 175,000 Swiss franc (RM882,900) weekly price to buy it all out? Divide it among 16 guests, and it works out to about US$2,000 per night — similar to what you’d pay for a junior suite elsewhere on the mountain.

Your après-ski (or instead-of-ski) plan: The brand’s flagship hotel in Gstaad is hosting a pop-up from London’s famed Japanese izakaya hotspot, Zuma. Expect DJ sets paired with robata-grilled skewers and intricate cocktails crafted tableside.

One&Only has just opened 1st resort in North America,
the Moonlight Basin, with 92 rooms and suites, plus freestanding cabins (Source: oneandonlyresorts.com)

Big Sky, Montana

Big Sky Resort’s unofficial motto has long been “big thrills, low frills”. No longer. The resort’s ambitious, decade-long Big Sky 2025 vision plan culminates this season with the debut of the world’s fastest 10-person gondola. All the on-piste investments, which have also included the renovation of two slopeside lodges and the addition of 20 new lifts, have attracted top-tier hotel brands like Montage and One&Only.

The latter has just opened its first resort in North America, the One&Only Moonlight Basin, with 92 rooms and suites, plus free-standing cabins designed by architect Olson Kundig.
A heated gondola just for guests

links the resort directly with the family-friendly Madison Base area, known for its winding green and blue runs. When you’ve swooshed through enough of them — or braved the resort’s 50° chutes — there’s a sprawling hydrotherapy circuit at the 17,000 sq ft spa. From US$2,100

Your après-ski (or instead-of-ski) plan: Superstar chef Grant Achatz has been celebrating his Chicago restaurant Alinea’s 20th anniversary with pop-ups in Brooklyn, Miami, Beverly Hills and Tokyo. Now he’s set up shop, temporarily, in Big Sky, with an entirely new concept called M by the Alinea Group that will run through March 31.

“This will be a full departure from Alinea’s theatrical, avant-garde style,” Achatz told Bloomberg. “We’re drawing on influences from the Rockies and Alps to create food with a refined rusticity.” Think white-birch-bark-smoked trout dressed in a carbonised grapefruit vinaigrette.

The Dolomites, Italy

The Dolomites’ most storied hotels have undergone top-to-bottom transformations ahead of the Milano-Cortina 2026 Winter Olympics, which kick off on Feb 4. Generating the most hype is the 51-room Aman Rosa Alpina, which recently reopened in San Cassiano after a dazzling renovation by visionary architect Jean-Michel Gathy.

The sleek makeover added a knockout spa with three pools, three 12-seat cinemas and a dedicated lounge where butlers warm your ski boots before you head to the slopes.

Notably, a casual grill has replaced the formal three-Michelin-starred restaurant, but not all has changed. Hugo and Ursula Pizzinini, whose family has run the hotel for three generations, remain at the helm. From US$1,800

Your après-ski (or instead-of-ski) plan: Acclaimed Sardinian seafood restaurant La Scogliera recently opened a charming outpost on the outskirts of Cortina overlooking emerald-hued Lake Pianozes. Spend an afternoon snowshoeing the six-mile (9.66km) loop around the lake, then pop in for the restaurant’s afternoon DJ sets and a plate of house-made “paccheri” pasta with smoked ricotta.

Jackson Hole, Wyoming

With Amangani, the area’s most legendary stay, closed for renovations this season, loyalists are booking into the five-star Retreat at Hotel Jackson instead. Opening at the end of January in a discreet location just off the bustling town square, it’s a completely new build from the family that owns the neighbouring (and beloved) Hotel Jackson. It has just nine suites, all with private terraces, silvery reclaimed wood and sophisticated Western-inspired décor.

There’s also a full range of amenities, including an infinity pool and Basque steakhouse focusing on open-fire cooking. A complimentary 15-minute shuttle whisks guests to the famously steep slopes of Jackson Hole Mountain Resort, and the hotel maintains private lockers at the base. From US$1,500

Your après-ski (or instead-of-ski) plan: Dinner with a view. The country’s only mountaintop planarium, located at the summit of Snow King Resort, recently added a fine dining restaurant, Aurora, where guests can stargaze (and sometimes glimpse the northern lights) as they dine on fondue, wagyu tartare and other dishes. — Bloomberg

This article first appeared in The Malaysian Reserve weekly print edition

The post Seven epic ski trips you can still plan for this winter appeared first on The Malaysian Reserve.

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Super Bowl LX’s Super Schools Scores Big for Bay Area Students

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GENYOUth, Oakland Unified School District, Bay Area Host Committee, and Purpose-Driven Supporters Celebrate 60-School Community Initiative Increasing Access to 9 Million School Meals and Expanding Physical Activity Opportunities for Over 33,000 Bay Area Students

OAKLAND, Calif., Feb. 5, 2026 /PRNewswire/ — As big game excitement builds across the Bay Area, GENYOUth, the national nonprofit organization dedicated to helping schoolchildren thrive by living well-nourished and physically active lives, today celebrated the successful completion of its Super Schools community initiative at Grass Valley Elementary School in Oakland. In recognition of Super Bowl LX, Super Schools has provided nutrition equipment grants and NFL FLAG-In-School kits to 60 Bay Area schools, delivering a powerful legacy of impact just days before kickoff of the Big Game.

In collaboration with Oakland Unified School District (OUSD); the Bay Area Host Committee; Dairy Council of California; and purpose-minded corporate sponsors including Amazon Access, Domino’s, the NFL Foundation, Pacific Gas and Electric Company, and the PepsiCo Foundation, Super Schools has increased access to approximately 9 million school meals annually and expanded opportunities for daily physical activity, benefitting over 33,000 students throughout the Bay Area.

At today’s celebration, students and their parents experienced firsthand the impact of Super Schools through an interactive, family-focused event featuring experiential learning activities, taste tests and sampling, a nutritious food packing initiative, and fun activities for kids and parents alike. Students also participated in an NFL FLAG-In-School flag football clinic where officials from the San Francisco 49ers coached participants while highlighting the critical connection between proper nutrition and physical activity in supporting student success.

In addition, Eat. Learn. Play., an Oakland based charity founded by Stephen and Ayesha Curry, working to transform the school experience for a generation of students, brought their Eat. Learn. Play. Bus to Grass Valley Elementary during the event, offering a free mobile bookstore experience with culturally- affirming books for their students to choose from.

Today’s celebration showcased the Super School equipment grants awarded to schools, including Grab-and-Go mobile meal carts, insulated milk coolers, and point-of-sale systems that increase access to healthy school meals, along with NFL FLAG-In-School kits that promote student participation in physical activity.

Super Schools has delivered a comprehensive package of essential equipment and resources designed to transform students’ access to healthy foods and build enjoyment through physical activity. The initiative fosters student nourishment by overcoming barriers to school breakfast including time and stigma, delivering healthy morning meals directly to where students are – whether in hallways, classrooms, or cafeterias – so they can easily access the nutritious meals they need to thrive. The NFL FLAG-In-School kits provide students with fun, inclusive opportunities to stay active through flag football while supporting a lifelong love for movement and play.

“With one in five children in the Bay Area living in poverty¹, the completion of Super Schools represents a touchdown for student well-being,” said Ann Marie Krautheim, M.A., R.D., L.D., CEO of GENYOUth. “We have equipped 60 Bay Area schools, including 10 in the Oakland Unified School District, with the tools they need to nourish and keep students active every single day. These aren’t just mobile meal carts and flag football kits – they’re lifelines that help children grow, learn, and reach their full potential. As we celebrate Super Bowl LX, we’re proud to leave a lasting legacy of impact in the Bay Area, and we’re deeply grateful to our purpose-driven partners who have made this possible.”

“The Super Schools program has made a profound difference for our students at Grass Valley Elementary and across Oakland Unified School District,” said OUSD Superintendent Dr. Denise Saddler. “By emphasizing proper nutrition and physical activity, we’re helping our students build healthy habits that will serve them for a lifetime. We are grateful to GENYOUth and all mission-driven supporters for their dedication to our students’ health, wellness, and academic success.”

“As we approach Super Bowl LX, Super Schools exemplifies the Bay Area Host Committee’s commitment to driving lasting social and economic impact across our region,” said Patty Hubbard, Chief Marketing Officer, Bay Area Host Committee. “This initiative has brought together organizations that share our passion for making a meaningful difference in the lives of children, and they have helped create a legacy that will benefit students long after the final whistle blows on game day.”

“Access to nutritious food shouldn’t depend on your zip code, and Super Schools is helping to level the playing field for Bay Area students,” said Nancy Dalton, Director, Amazon Access, and GENYOUth Board Chair, “We’re honored to have teamed up with GENYOUth on this initiative that has equipped 60 schools with the resources they need to ensure every student can access the healthy meals that fuel their success both in the classroom and beyond.”

“Food has the power to transform lives, and when students are well-nourished, they’re better positioned to achieve their academic goals,” said Kate Trumbull, Domino’s executive vice president and chief marketing officer. “Through our Domino’s Smart Slice program and our partnership with GENYOUth, we’re working to foster nutrition security in the communities we serve. As a day-one supporter of GENYOUth, Domino’s is proud to have played a role in this impactful initiative that has strengthened nutrition security for thousands of Bay Area students.”

“At PepsiCo and the PepsiCo Foundation, we focus on ensuring children and families can reliably access nutritious meals that help build thriving communities, said Monica Bauer, Senior Vice President, PepsiCo Social Impact. “Super Schools has made a tangible difference in addressing childhood hunger across the Bay Area by providing schools with the equipment they need to deliver healthy meals to students. We’re proud to partner with GENYOUth in their mission to expand equitable access to the nutrition that fuels children’s physical well-being, cognitive development, and academic achievement.”

“The 49ers Foundation is thrilled to see the impact Super Schools has made in making physical activity more inclusive, enjoyable, and accessible to Bay Area students,” said Justin Prettyman, Vice President, Philanthropy & Executive Director, 49ers Foundation. “Through NFL FLAG-In-School, we’ve helped create opportunities for thousands of students to discover the joy, confidence, and teamwork that comes from play and movement. This initiative perfectly aligns with our commitment to empowering Bay Area youth.”

“Dairy Council of California is honored to partner with GENYOUth on Super Schools to strengthen nutrition security across Bay Area schools,” said Amy DeLisio, CEO, Dairy Council of CA. “Dairy plays an essential role in delivering the nutrients that support children’s growth, learning, and development and this initiative has expanded access to nutritious school meals for thousands of students.”

“Pacific Gas and Electric Company is dedicated to a safe, sustainable, and prosperous future for our customers and communities in northern and central California. Healthy schools and good nutrition are vital for children’s success,” said Stephanie Isaacson, Senior Director of Community Relations at PG&E. “We’re pleased to support GENYOUth and the Super Schools initiative in making a positive difference.”

GENYOUth’s commitment to ending student hunger continues this Saturday, February 7, 2026, with Taste of the NFL presented by PepsiCo, the premier purpose-driven culinary event of Super Bowl LX, of which GENYOUth is the charitable partner. Net proceeds raised from Taste of the NFL will benefit schools in the Bay Area and throughout the nation. The collective impact of the 2025 Taste of the NFL event held in New Orleans generated $2.2 million in revenue, which benefited approximately 1,000 schools and 540,000 students by increasing access to 146 million school meals in all 32 NFL club markets.

For more information on Taste of the NFL and to purchase tickets, visit TasteoftheNFL.com.

To help GENYOUth end student hunger, visit GENYOUthnow.org/donate.

¹ Public Policy Institute of California

About GENYOUth
GENYOUth is a 501c3 national nonprofit dedicated to helping school children thrive by living a well-nourished and physically active life. A catalyst for youth health and wellness, GENYOUth has supported over 77,000 U.S. schools to equip them with the resources needed to ensure millions of children have equitable access to nutrition and physical activity. As part of the Action for Healthy Kids Network, GENYOUth convenes a network of private and public partners, including Fortune 100 companies and foundations, to ensure all children are nourished and active to be their best selves. Committed to ending student hunger and promoting physical activity, GENYOUth provides grants that increase access to healthy school meals for food insecure students and empower kids to develop lifelong healthy habits through movement and activity. GENYOUth is the official charitable partner of Taste of the NFL, a purpose-driven Super Bowl culinary experience, and Taste of the Draft, both of which raise awareness and generate funds to fight hunger and food insecurity. To learn more and support GENYOUth, visit www.GENYOUthnow.org and follow us on LinkedIn, Facebook, Instagram and X.

About Bay Area Host Committee
The Bay Area Host Committee (BAHC) is the region’s first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a nonprofit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to the Bay Area—driving lasting economic, cultural, and social impact. BAHC is proud to have Boston Consulting Group (BCG), EA SPORTS, Kaiser Permanente and other visionary organizations as founding partners, supporting its mission to bring communities together and create lasting legacies through world-class events and sports. For more information, visit www.bayareahostcommittee.com or email us at info@bayareahostcommittee.com.

About the 49ers Foundation
For over 30 years, the 49ers Foundation has harnessed football to educate and empower Bay Area youth through collective and innovative community-focused strategies. From award-winning STEAM education and nationally recognized youth football programs, to impactful community partnerships with leading nonprofits, the 49ers Foundation is tirelessly dedicated to inspiring the confidence and collaboration youth need to tackle what is possible. Since 1991, the 49ers Foundation has invested more than $70 million back into historically underserved Bay Area communities in support of its commitment to remain faithful to the next generation. 49ers.com/foundation

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

About the PepsiCo Foundation
The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements of a sustainable food system with a mission to support thriving communities. Working with nonprofits and experts around the globe, we’re focused on helping communities obtain access to food security, safe water and economic opportunity. We strive for tangible impact in the places where we live and work—collaborating with industry peers, local and international organizations, and our employees to effect large-scale change on the issues that matter to us and are of global importance. Learn more at www.pepsicofoundation.com. Follow us on Instagram and LinkedIn.

About Domino’s Pizza^®
Founded in 1960, Domino’s Pizza is the largest pizza company in the world, with a significant business in both delivery and carryout. It ranks among the world’s top public restaurant brands with a global enterprise of more than 21,700 stores in over 90 markets. Domino’s had global retail sales of over $19.7 billion in the trailing four quarters ended Sept. 7, 2025. Its system is comprised of independent franchise owners who accounted for 99% of Domino’s stores as of the end of the third quarter of 2025. In the U.S., Domino’s generated more than 85% of U.S. retail sales in 2024 via digital channels and has developed many innovative ordering platforms.

About Amazon Access
Amazon Access is a one-stop-shop for customers to explore programs, discounts, and features that make shopping on Amazon even easier and more affordable, like payment with SNAP EBT, Access Discounts, and Prime Access – a discounted membership for qualifying government assistance recipients and income-verified customers that is half of the cost of a regular Prime membership. Grounded in convenience equity, Amazon Access strives to reduce barriers for lower income individuals to access what they need to live healthy lives. Visit amazon.com/access to learn more.

About Pacific Gas and Electric Company
Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE: PCG), is a combined natural gas and electric utility serving more than sixteen million people across 70,000 square miles in Northern and Central California. For more information, visit pge.com and pge.com/news.

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SOURCE GENYOUth

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Media advisory – Minister Joly highlights the new strategy to transform Canada’s auto industry

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GUELPH, ON, Feb. 5, 2026 /CNW/ – The Honourable Mélanie Joly, Minister of Industry and Minister responsible for Canada Economic Development for Quebec Regions, will highlight the new strategy to transform Canada’s automotive industry. Minister Joly will be available to answer questions from the media following her remarks.

Date: Friday, February 6, 2026
Time: 1:00 pm (ET)
Location: Guelph, Ontario

Members of the media are asked to contact ISED Media Relations at media@ised-isde.gc.ca to receive event location details and confirm their attendance.

Stay connected

Find more services and information on the Innovation, Science and Economic Development Canada website.

Follow Innovation, Science and Economic Development Canada on social media.
X (Twitter): @ISED_CA | Facebook: Canadian Innovation | Instagram: @cdninnovation | LinkedIn: Innovation, Science and Economic Development Canada

SOURCE Innovation, Science and Economic Development Canada

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PR Newswire

The SAQ authorized to sell selected U.S. products for the benefit of Food Banks of Quebec

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MONTREAL, Feb. 5, 2026 /CNW/ – As directed by the Quebec government, the Société des alcools du Québec (SAQ) will be selling off, to consumers, various U.S. products whose quality could begin declining as of March 2027. The SAQ will transfer an amount equivalent to the cost of the products sold during the sales period, which could total up to $8.6 million, to Food Banks of Quebec (FBQ), its corporate cause for the last 15 years.

SAQ Logo (CNW Group/Société des alcools du Québec (SAQ))

This exceptional measure has been put in place by the Quebec government. The ban on selling U.S. products that do not meet the established criteria and on ordering new U.S. products, issued on March 4, 2025, remains in effect.

The eligible products will be offered for sale beginning February 12, 2026, on SAQ.COM and in SAQ Dépôt stores. A 15% discount will apply to all the products, and those sold at SAQ Dépôt stores will also qualify for the discount usually offered by the banner.

About the Société des alcools du Québec (SAQ)

Created in 1921, the SAQ imports, distributes and sells a broad range of wines, beers and spirits. Its sales network comprises 408 stores and 429 agency stores located throughout Quebec as well as a transactional website, SAQ.COM. Driven by the passion and know-how of its nearly 7,000 employees, the SAQ offers Quebecers a world of discovery, with close to 40,000 products from more than 6,000 suppliers in 77 countries. In fiscal 2024-2025, the SAQ remitted $2.1 billion to the Quebec government and supported some 250 organizations and events while also ensuring its business activities respected local communities and the environment.

For more information, visit the SAQ.COM website, follow us on X @LaSAQ_officiel or view our Facebook and LinkedIn pages.

SOURCE Société des alcools du Québec (SAQ)

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PR Newswire

/C O R R E C T I O N — Cascades Inc./

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In the news release, Cascades Announces Exit from Honeycomb Packaging and Partition Business Segments, issued Feb. 5, 2026 by Cascades Inc. over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows:

Cascades Announces Exit from Honeycomb Packaging and Partition Business Segments

KINGSEY FALLS, QC, Feb. 5, 2026 /PRNewswire/ – Cascades Inc. (TSX: CAS) announces the discontinuation of its activities in the honeycomb paperboard and partition packaging product sectors. As a result, its three plants located in York, PA, and Saint-Césaire and Berthierville, QC, will be closed.

Cascades Inc. (CNW Group/Cascades Inc.)

Cascades is committed to optimizing its operating platform and business activities by focusing on its strategic markets as a partner of choice for its customers. The plants being closed specialize in niche markets that are no longer aligned with the company’s long-term growth plans.

The closure of the Berthierville honeycomb packaging plant is effective immediately, impacting 52 employees. The company Emballages LM, located in Saint‑François‑de‑la‑Rivière‑du‑Sud, QC, will acquire certain assets later today for approximately $9 million. Emballages LM is a major North American producer of honeycomb paperboard that aims to ensure a smooth transition with customers and maintain service quality.

The York, Pennsylvania facility will be closed permanently by no later than February 19, 2026. This plant specializes in the manufacturing of honeycomb packaging products, for which declining regional customer demand no longer ensured profitability. 37 employees will be impacted by this closure.

The Saint-Césaire facility specializes in the manufacturing of cardboard partitions for the beverage market. The plant’s profitability has been negatively impacted over several years due to a continuous decrease in market demand. The plant’s geographic distance from its main customers has also reduced its competitiveness. As a result, operations will cease no later than April 17, 2026, impacting 25 employees.

Cascades will work closely with the employees of these three plants to provide the support needed throughout this transition. Job search assistance resources will be offered by the company to those who require them. Cascades also encourages employees that are impacted by these decisions to apply for positions at its other facilities.

“Focusing Cascades’ assets on its strategic markets is essential to achieving our optimization and profitability improvement objectives. The markets served by these plants no longer align with the business strategy of our Packaging sector. This refocusing will allow us to invest in strengthening our position as a partner of choice for customers in our priority sectors. I would like to extend a heartfelt thank you to the employees of these three facilities for their dedication and contributions over the years,” said Hugues Simon, President and Chief Executive Officer of Cascades.

These announcements do not affect the activities of the Cascades Sonoco – Berthierville plant, located adjacent to the Berthierville plant.

Founded in 1964, Cascades offers sustainable, innovative and value-added packaging, hygiene and recovery solutions. The company employs more than 9,000 talented people across a network of 60 operating facilities in North America. Driven by its participative management, half a century of experience in recycling, and continuous research and development efforts, Cascades continues to provide innovative products that customers have come to rely on, while contributing to the well-being of people, communities and the entire planet. Cascades’ shares trade on the Toronto Stock Exchange under the ticker symbol CAS.

View original content to download multimedia:https://www.prnewswire.com/news-releases/cascades-announces-exit-from-honeycomb-packaging-and-partition-business-segments-302680789.html

SOURCE Cascades Inc.

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PR Newswire

Resolutions Adopted by the Extraordinary Shareholders’ Meeting of February 5th 2026

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BOGOTA, Colombia, Feb. 5, 2026 /PRNewswire/ — Ecopetrol S.A. (BVC: ECOPETROL; NYSE: EC) (“Ecopetrol” or the “Company”) announces that, during the Extraordinary Shareholders’ Meeting held on February 5, 2026, at 8:40 a.m., duly convened in accordance with the legal and statutory requirements applicable to the Company, the shareholders approved the election of the members of Ecopetrol’s Board of Directors for the remainder of the 2025–2029 term, pursuant to Article 187, paragraph 4, of the Colombian Commercial Code. The shareholders also addressed the remaining items on the agenda, as detailed below:

(PRNewsfoto/Ecopetrol S.A.)

i. Approval of the Agenda

The agenda proposed for the meeting was approved.

ii. Appointment of the Chair of the General Shareholders’ Assembly

Germán Ávila, Minister of Finance and Public Credit, was appointed as Chair of the Assembly.

iii. Appointment of the Elections and Vote Counting Committee of the General Shareholders’ Assembly

The Elections and Vote Counting Committee proposed by shareholder Carolina María Zarama was appointed.

iv. Appointment of the Minutes Review and Approval Committee of the General Shareholders’ Assembly

The Minutes Review and Approval Committee proposed by shareholder Amparo del Pilar González was appointed.

v. Election of the Members of Ecopetrol’s Board of Directors for the Remainder of the 2025–2029 Term

The members of the Board of Directors elected by the shareholders for the 2025–2029 term are the following:

Slate Seat	Name	Status
First	Ángela María Robledo Gómez	Independent
Second	Carolina Arias Hurtado	Independent
Third	Juan Gonzalo Castaño Valderrama	Not independent
Fourth	Hildebrando Vélez Galeano	Independent
Fifht	Lilia Tatiana Roa Avendaño	Not independent
Sixth	Alberto José Merlano Alcocer	Not independent
Seventh	César Eduardo Loza Arenas	Not independent
Eight	Ricardo Rodriguez Yee	Independent
Nineth	Luis Felipe Henao Cardona	Independent

Shareholders cast their votes on each item on the agenda as follows:

Matter Submitted to the Consideration of the General Shareholders’ Assembly	Affirmative Vote	Negative Vote	Null Vote	Abstention
Approval of the agenda	99.96954947 %	0.00007876 %	0.0000025 %	0.03036927 %
Appointment of the Chair of the General Shareholders’ Assembly	99.96949216 %	0.00013608 %	0.0000025 %	0.03036927 %
Appointment of the Elections and Vote Counting Committee	99.96946845 %	0.00013603 %	0.00002624 %	0.03036927 %
Appointment of the Minutes Review and Approval Committee	99.94844289 %	0.00013608 %	0.00002624 %	0.05139479 %
Election of the members of the Board of Directors for the remainder of the 2025–2029 term	95.17949026 %	4.81940727 %	0.00000664 %	0.00109583 %

————————————-

Ecopetrol is the largest company in Colombia and one of the main integrated energy companies in the American continent, with more than 19,000 employees. In Colombia, it is responsible for more than 60% of the hydrocarbon production of most transportation, logistics, and hydrocarbon refining systems, and it holds leading positions in the petrochemicals and gas distribution segments. With the acquisition of 51.4% of ISA’s shares, the company participates in energy transmission, the management of real-time systems (XM), and the Barranquilla – Cartagena coastal highway concession. At the international level, Ecopetrol has a stake in strategic basins in the American continent, with Drilling and Exploration operations in the United States (Permian basin and the Gulf of Mexico), Brazil, and Mexico, and, through ISA and its subsidiaries, Ecopetrol holds leading positions in the power transmission business in Brazil, Chile, Peru, and Bolivia, road concessions in Chile, and the telecommunications sector.

This release contains statements that may be considered forward-looking statements within the meaning of Section 27A of the U.S. Securities Act of 1933, as amended, and Section 21E of the U.S. Securities Exchange Act of 1934, as amended. All forward-looking statements, whether made in this release or in future filings or press releases, or orally, address matters that involve risks and uncertainties, including in respect of the Company’s prospects for growth and its ongoing access to capital to fund the Company’s business plan, among others. Consequently, changes in the following factors, among others, could cause actual results to differ materially from those included in the forward-looking statements: market prices of oil & gas, our exploration, and production activities, market conditions, applicable regulations, the exchange rate, the Company’s competitiveness and the performance of Colombia’s economy and industry, to mention a few. We do not intend and do not assume any obligation to update these forward-looking statements.

For more information, please contact:

Investor Relations Office
Email: investors@ecopetrol.com.co

Head of Corporate Communications (Colombia)
Marcela Ulloa
Email: marcela.ulloa@ecopetrol.com.co

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SOURCE Ecopetrol S.A.

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PR Newswire

Field Medical Presents Late Breaking Field PULSE Trial Data at AF Symposium 2026

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Demonstrating Instantaneous Ablation Through High-Voltage Waveforms and Efficient Point-by-Point Pulsed Field Ablation

CARDIFF-BY-THE-SEA, Calif., Feb. 5, 2026 /PRNewswire/ — Field Medical, Inc., a clinical-stage medical technology company advancing pulsed field ablation (PFA) solutions for complex cardiac arrhythmias, today announced the presentation of late breaking clinical trial data from the first-in-human Field PULSE study at the 31st Annual International AF Symposium 2026, held February 5–7 in Boston.

Ablation System by Field Medical.
A focal PFA system designed to support transmural lesion creation for complex cardiac arrhythmias.” alt=”The FieldForce Ablation System by Field Medical.
A focal PFA system designed to support transmural lesion creation for complex cardiac arrhythmias.”/>

Field PULSE evaluates a novel high-voltage, sub-second pulsed field waveform delivered through Field Medical’s FieldForce Ablation System and Catheter, a focal, contact-sensing catheter, enabling instantaneous ablation through point-by-point energy delivery without reliance on prolonged tissue-catheter contact. The study was selected for a Late Breaking Clinical Trial (LBCT) presentation.

“By eliminating the need for sustained tissue-catheter contact, sub-second pulsed field delivery enables both efficient point-by-point ablation and individualized lesion sets,” said Vivek Y. Reddy, M.D., principal investigator of Field PULSE and electrophysiologist at Mount Sinai, New York. “This approach preserves the flexibility physicians expect from focal ablation while delivering the procedural efficiency associated with pulsed field technologies.”

Study Highlights

Instantaneous energy delivery: Lesions created in less than 200 milliseconds, enabling rapid point-by-point ablation
Procedural efficiency: Median bilateral pulmonary vein isolation (PVI) time of 12.5 minutes, with the fastest case completed in 7.7 minutes
PVI durability: Remapping demonstrated progressive improvement in PVI durability with the optimized waveform

By vein: 94.2%
By patient: 84.6%

Safety outcomes:

No device-related serious adverse events
No acute kidney injury, reported phrenic nerve palsy or clinically relevant hemolysis
Among patients evaluated by brain MRI (n=14), no silent cerebral lesions (DWI+/FLAIR+) were observed

These findings extend Field Medical’s body of clinical evidence of its high-voltage focal PFA approach beyond ventricular arrhythmias and into the development of therapy for atrial fibrillation (AF). Together with previously reported six-month first-in-human ventricular tachycardia (VT) data, the results support the emergence of a versatile ablation platform for all chambers of the heart, designed to enable focal PFA across atrial and ventricular substrates while preserving procedural efficiency.

“The Field PULSE results reinforce our approach of deliberately architecting focal PFA to address the fundamental limitations of existing methods, then validating its application through data,” said Steven Mickelsen, M.D., founder and chief technology officer of Field Medical. “By delivering each ablation point in a fraction of a second, we reduce dependence on prolonged catheter stability, limit the impact of cardiac motion and establish a platform approach for treating complex arrhythmias.”

The Field PULSE data were presented during the Late Breaking Clinical Trials Session I at AF Symposium 2026. Field Medical will be featured on Friday, February 6, from 7:30–8:30 a.m. during a scientific session on the biophysics of PFA for AF, including a presentation titled Maximizing Lesion Depth Using High Voltage PFA Waveform by Kenneth Ellenbogen, M.D., and during Case Transmission Session 6 on Saturday, February 7, from 7:30–9:30 a.m., highlighting AF Ablation Using a High-Voltage Field Medical PFA Catheter, presented by Vivek Reddy, M.D., using the FieldForce Ablation System and FieldForce Ablation Catheter.

About FieldForce Ablation System
The FieldForce Ablation System is a focal, contact-sensing PFA system built on proprietary FieldBending technology to deliver targeted, high-intensity electric fields using a novel pulsed energy delivery strategy. Designed to support both atrial and ventricular ablation, the system serves as a universal ablation platform for the heart and beyond. The FieldForce system is designed to enable targeted and tailored ablation treatment while platform features focus on procedural efficiency.

About Field Medical^®, Inc.
Founded in 2022 by Steven Mickelsen, M.D., Field Medical is a clinical-stage medical technology company committed to advancing pulsed field ablation (PFA) solutions for complex cardiac arrhythmias. Its FieldForce Ablation System integrates a focal catheter design with proprietary FieldBending energy designed to safely deliver efficient, precise ablation with the goal of improving outcomes in ventricular and atrial arrhythmia treatment. In 2024, Field Medical earned Breakthrough Device Designation and gained entry into the FDA TAP Pilot Program for its ventricular tachycardia indication. In October 2025, the VCAS trial was published in Circulation.

For more information, visit www.fieldmedicalinc.com and follow us on LinkedIn, X, and YouTube.

The FieldForce Ablation System is an investigational device and is limited by federal (or United States) law to investigational use.

Media Contact
Holly Windler
619.929.1275
holly.windler@gmail.com
media@fieldmedicalinc.com

Field Medical Logo - a clinical-stage medical technology company advancing PFA solutions for complex cardiac arrhythmias. (PRNewsfoto/Field Medical, Inc.)

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SOURCE Field Medical, Inc.

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PR Newswire

Amped Fitness® Expands in Arizona with New Mesa Location Coming Soon

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POMPANO BEACH, Fla., Feb. 5, 2026 /PRNewswire/ — Amped Fitness^®, a rapidly expanding high-value, low-price (HVLP) fitness brand, announced it is coming soon to Mesa, Arizona, marking the company’s second location in the state following the upcoming opening of Amped Fitness Glendale later this month.

The Mesa club, located at 445 N Stapley Dr, will span 54,000 square feet, making it the largest Amped Fitness location to date.

The new Mesa club will be located at 445 N Stapley Dr, Mesa, AZ 85203 and span an impressive 54,000 square feet —making it Amped Fitness’ largest location to date —bringing the brand’s high-energy, immersive training environment to one of the Valley’s fastest-growing fitness communities.

Designed to go far beyond the traditional gym model, Amped Fitness Mesa will introduce members to cutting-edge amenities and exclusive concepts that redefine what a fitness experience can be.

Members can expect a fully immersive, high-energy training environment designed to support strength, performance, recovery, and mental health, including:

The World is Yours Zone – LED-charged energy, bold design, and nonstop motivation
The Babe Cave^® – A women-only training space where strength and confidence take center stage
The Gauntlet Tactical Zone – Built for power, speed, and functional performance
Aura Pilates – Reformer-based Pilates focused on strength, mobility, and core control within a high-value, low-price environment
Lunar Escape Room – An immersive mental recovery space designed to promote clarity, stress relief, and reset
The Recovery Zone – Cold plunges, infrared saunas, massage chairs, and recovery tools
Evolt 360 Body Scanning – Track progress with precision, not guesswork
Elite Strength & Cardio Equipment – Including BootyBuilder^® and next-generation machines
Certified Personal Training – Results-driven coaching for all fitness levels
Men’s & Women’s Saunas – Detox, reset, repeat
Kids Club – Fitness for parents, fun for kids (available for an additional $15/month per child)

The Mesa announcement follows closely behind the brand’s highly anticipated Glendale opening, scheduled for later this month, signaling Amped Fitness’ strong momentum and long-term commitment to Arizona.

“With our expansion into Mesa, we’re continuing to build momentum in Arizona by bringing communities a gym experience that simply doesn’t exist elsewhere,” said Travis LaBazzo, CEO of Amped Fitness^®. “From Reformer Pilates to mental recovery spaces like Lunar Escape, we’re setting a new standard for what high-value fitness can look like.”

Ahead of opening, Amped Fitness Mesa is now accepting reservations for its upcoming 1-Day Only Power Sale, where future members will have the opportunity to secure exclusive Founder’s Rates before doors officially open. Availability is limited, and demand is expected to be high.

Additional details, including the official opening date and Power Sale launch, will be announced soon.

Media Contact: For media inquiries, please contact: marketing@ampedfitness.com

Amped Fitness^® is a rapidly expanding fitness brand built for those who train loud, live bold, and refuse to settle for average. With cutting-edge amenities, immersive training environments, and a no-BS approach to fitness, Amped Fitness has redefined the gym experience across multiple states. From the iconic Babe Cave^® and Gauntlet Tactical Zone to recovery-focused innovations like Aura Pilates and Lunar Escape Room, every Amped location is designed to push limits, build community, and deliver serious results.

To learn more, visit www.ampedfitness.com.

Amped Fitness (PRNewsfoto/Amped Fitness)

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SOURCE Amped Fitness

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PR Newswire

CPNG 12-DAY DEADLINE ALERT: Hagens Berman Alerts Coupang, Inc. (CPNG) Investors to Deadline in Securities Class Action Over Data Breach and Alleged Disclosure Delays

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SAN FRANCISCO, Feb. 5, 2026 /PRNewswire/ — National shareholder rights firm Hagens Berman reminds investors in Coupang, Inc. (NYSE: CPNG) regarding the February 17, 2026 lead plaintiff deadline. Investors who purchased Coupang (CPNG) securities between May 7, 2025, and December 16, 2025, and suffered significant losses are encouraged to contact the firm.

Class Action (PRNewsfoto/Hagens Berman Sobol Shapiro LLP)

[CLICK HERE TO SUBMIT YOUR CPNG LOSSES]

The firm is investigating the lawsuit’s claims that Coupang misled investors by touting “proactive security” and “administrative safeguards” while allegedly failing to detect a massive data breach for nearly six months. The breach, which impacted 33.7 million accounts, was reportedly carried out by a former employee using authentication keys that remained valid long after their departure. This alleged failure has led to a $1.2 billion compensation plan and a CEO resignation, wiping out over $8 billion in market value.

“We are investigating why it allegedly took Coupang nearly six months to detect that a former employee had access to 33 million customer accounts,” said Reed Kathrein, the Hagens Berman partner leading the firm’s investigation of the claims in the pending litigation.

DEEP DIVE ANALYIS: View our latest video summary of the allegations: youtu.be/jBOcNVx13T8

Coupang, Inc. (CPNG) Securities Class Action: Undetected 6-Month Infiltration & The $1 Billion Compensation Liability

The complaint centers on the following alleged failures in Coupang’s cybersecurity and disclosure protocols.

Failed Internal Controls: The lawsuit alleges that Coupang maintained inadequate protocols that allowed a former employee to retain access to sensitive customer information. While Coupang assured investors of its “threat visibility,” the breach remained entirely undetected by the company’s internal controls for several months.
Delayed Disclosure and Regulatory Involvement: Coupang has acknowledged that it “became aware of a cybersecurity incident involving unauthorized access to customer accounts” on Nov. 18, 2025 (i.e., 11 days before public disclosure). The company further disclosed that “a former employee may have obtained the name, phone number, delivery address, and email address associated with up to 33 million customer accounts[.]” Coupang also informed investors that “Korean regulators have initiated investigations with which Coupang is fully cooperating.”
C-Suite Fallout & Financial Damage: The fallout has been catastrophic, including CEO Park Dae-joon’s resignation tied to the incident and a massive 1.685 trillion won ($1.2 billion) compensation plan to restore customer trust.

Next Steps: Contact Partner Reed Kathrein Today

Hagens Berman is a top-tier plaintiff litigation firm recognized for prosecuting class actions.

Mr. Kathrein is advising investors who purchased CPNG shares during the Class Period (May 7, 2025 – Dec. 16, 2025) and suffered substantial losses.

The Lead Plaintiff Deadline is February 17, 2026.

TO SUBMIT YOUR COUPANG (CPNG) INVESTMENT LOSSES NOW, PLEASE USE THE SECURE FORM BELOW:

Report Your CPNG Losses to Hagens Berman
Contact: Reed Kathrein at 844-916-0895 or email CPNG@hbsslaw.com

If you’d like more information and answers to frequently asked questions about the Coupang case and the firm’s investigation, read more »

Whistleblowers: Persons with non-public information regarding Coupang should consider their options to help in the investigation or take advantage of the SEC Whistleblower program. Under the new program, whistleblowers who provide original information may receive rewards totaling up to 30 percent of any successful recovery made by the SEC. For more information, call Reed Kathrein at 844-916-0895 or email CPNG@hbsslaw.com.

About Hagens Berman
Hagens Berman is a global plaintiffs’ rights complex litigation firm focusing on corporate accountability. The firm is home to a robust practice and represents investors as well as whistleblowers, workers, consumers and others in cases achieving real results for those harmed by corporate negligence and other wrongdoings. Hagens Berman’s team has secured more than $2.9 billion in this area of law. More about the firm and its successes can be found at hbsslaw.com. Follow the firm for updates and news at @ClassActionLaw.

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SOURCE Hagens Berman Sobol Shapiro LLP

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