Zeekr

by SHAUQI WAHAB

ZEEKR Group International has officially partnered Carro Retail Sdn Bhd to strengthen its presence in Malaysia, making Carro its authorised dealer.

Speaking at the signing ceremony, Zeekr Group International South-East Asia (SE Asia) Region MD Alex Bao said the memorandum of understanding (MOU) with Carro signifies a shared commitment to growing Zeekr’s customer reach and after-sales capabilities in the country.

“In the coming months, we are opening new showrooms in Bandar Sunway and in Kuala Lumpur and beyond Klang Valley, we are bringing Zeekr into Penang and Johor Bahru — two dynamic markets with growing demand for electric vehicles (EVs),” he said during the MOU signing ceremony today.

By the end of 2025, the company aims to establish a total of 10 outlets nationwide, with further expansion into Sabah and Sarawak already in the pipeline.

Zeekr’s first official service centre is scheduled to open in Bandar Sunway in July, with additional facilities planned for Johor Bahru and Penang.

“Together, we are opening new doors, not only for Zeekr, but for every customer who is ready to embrace the future of mobility,” Bao added.

Meanwhile, Carro CFO Ernest Chew said the company will kick off with two Zeekr showrooms — expanding soon to four — but stressed that the group’s sales strategy goes beyond traditional dealerships.

“We are not confined within the traditional brick and mortar. Our job is to deliver nationwide, whether it’s used or new cars while delivering a very good customer experience,” he said.

Chew revealed that Carro’s approach to sales is supported by data-driven insights and long-term customer care, even beyond the warranty period — aiming to boost Zeekr’s branding through high-quality service.

On expansion prospects, he said Carro is actively exploring new markets in SE Asia and beyond, including East Malaysia if the business case supports it.

Chew also mentioned Carro’s success in markets like Hong Kong, which shows the scalability of its model.

Carro will also be handling sales for Zeekr’s upcoming 7X SUV, which Chew described as a highly competitive alternative to traditional luxury MPVs, highlighting its advanced features, comfort and impressive 600km range per charge.

Current Zeekr Space showrooms are in Petaling Jaya, Selangor, and IOI Mall Puchong. While in the pipeline are Juru Autocity; Klang Valley; and Seremban, Negri Sembilan; coupled with three new authorised Carro Care workshops.

The partnership is expected to accelerate Zeekr’s reach in Malaysia, leveraging Carro’s established tech-driven retail model and customer-focused operations.

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