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The flagship EV redefines premium through calm design, everyday wellbeing and human-centred safety rather than performance bravado
by AKMAR ANNUAR
THERE are car launches that feel like a checklist, and then there are launches that leave this writer oddly still, as if the room has been tuned to listen.
This writer used to think Volvo was a brand meant for “the oldies”, but the ES90 experience quietly changed her mind.
The Volvo ES90 debut in Kuala Lumpur (KL) framed the brand’s first fully electric sedan as a flagship that is locally assembled in Shah Alam, Selangor, and meant to make premium mobility feel less performative and more deliberate.
Before the specifications arrived, the organisers played a “Selamat” safety video that landed with unusual softness for an automotive room, and this writer was moved by how the message was told through ordinary road moments rather than fear.
That tone was reinforced by a brief but touching speech from Volvo Car Malaysia sales and marketing director Patricia Yaw, who let the idea of “Selamat” land as a shared responsibility rather than a slogan.
In that instant, this writer was reminded that Volvo’s reputation is not built on speed or swagger, but on the unglamorous work of trying to keep people safe.
The panoramic roof uses electrochromic glass with up to 99.9% UV protection
Designed for Life in Balance
The ES90 itself entered the spotlight as a sleek contradiction: A sedan that does not want to be boxed into the traditional saloon label yet refuses to chase SUV bulk for attention.
Volvo describes it as “Designed for Life in Balance”, and it is a phrase that can sound like marketing until you are standing next to the car and noticing how its proportions trade drama for confidence.
From the front, the familiar Thor’s Hammer headlight identity reads cleaner here, while the rear uses C-shaped LED lamps and lighting integrated into the rear window for a distinct welcome-and-farewell sequence.
Viewed in profile, Volvo said a slightly raised ride height gives a more commanding view of the road, while the flowing roofline and aerodynamics support overall efficiency and electric range.
Practicality remains part of the design story, with a large tailgate hatch and a boot offering up to 424 litres, expandable to 904 litres with the 40/20/40 rear seats folded, plus a 27-litre front compartment for charging cables.
Volvo Car Malaysia and Thailand MD Chris Wailes framed the long view when he said: “For 60 years, Volvo has been part of the Malaysian journey. Today, we turn a new page with the launch of the ES90.
“This is the car for the driver who seeks balance — blending the executive presence of a premium sedan with the sustainability and performance of our latest electric technology.”
Those lines set the mood for an experience that felt less like a product pitch and more like an invitation to rethink what “premium” should mean in an electric vehicle (EV) age.
This writer kept returning to how the ES90’s surfaces are calm but not plain, because the design relies on confidence rather than clutter.
The launch model arrives in four colours — vapour grey, crystal white, denim blue and onyx black — which suit the car’s understated character.
Inside, the cabin feels like a modern Scandinavian living room, with a long wheelbase that translates into generous second-row legroom.
Up close, the ES90 Ultra is paired with a charcoal interior and ventilated Charcoal Nordico upholstery with birch wood decor, and it looks intentionally warm rather than aggressively “sporty”.
The panoramic roof uses electrochromic glass with up to 99.9% UV protection, letting passengers adjust transparency to reduce glare and increase privacy, which matters in Malaysia’s heat and midday brightness.
The screens are central to ES90, with 14.5-inch centre touchscreen, 9-inch driver display and head-up display
Daily Wellbeing
This writer liked that the comfort story is built around reducing fatigue, not showing off, even when the feature list is long.
Volvo’s four-zone climate control and air purifier are framed as daily wellbeing features, including the claim of blocking up to 95% of 2.5 particulate matters (PM) and removing 99.9% of grass, tree and pollen allergens.
The ES90 is engineered for ultra-low cabin noise levels, which makes it one of Volvo’s quietest cabins and that quiet becomes the stage for sound rather than another source of stress.
Volvo’s Bowers & Wilkins system includes 25 speakers delivering 1,610 watts, with Dolby Atmos and an Abbey Road Studios mode that recreates the acoustics of the legendary London recording space.
Even without a long drive, this writer found that the cabin’s silence and audio focus made the ES90 feel like a buffer against the day, not just another screen-filled machine.
That said, the screens are central, with a 14.5-inch centre touchscreen, a nine-inch driver display and a head-up display, and Volvo ties the infotainment to Google built-in for maps, assistant functions and apps.
Under the floor, the ES90 sits on Volvo’s SPA2 platform with an 800-volt architecture, and this is where the launch moved from mood to usability.
Volvo said the ES90 can charge from 10% to 80% in about 22 minutes on a 350 kilowatts (kW) DC fast charger, reducing “waiting time” into something closer to a short coffee stop.
The WLTP (Worldwide Harmonised Light Vehicle Test Procedure) range is up to 651km, positioned as enough for confident interstate travel without range anxiety.
In the Malaysian brochure, the ES90 Ultra is listed with a 92 kilowatt-hour (kWh) battery (88kWh usable), a single-motor rear-wheel-drive setup producing 245kW and 480Nm, and a 0kph-100kph time of 6.6 seconds, which suits the car’s executive temperament.
From the front, the familiar Thor’s Hammer headlight identity reads cleaner for ES90
Making Safety Feel Personal
Then there is Volvo’s oldest pitch, now delivered through computing power rather than just metal: Safety.
Volvo said the ES90 is powered by the Nvidia Drive AGX Orin platform, processing
data from cameras and radars to create a 360° safety shield around the car.
The car includes a sensor suite of five radars, seven cameras and twelve ultrasonic sensors, built to help the car “see” beyond human capability and avoid hazards earlier.
Driver-focused support includes a driver understanding system, while a door-opening alert is designed to warn occupants if cyclists or pedestrians are passing before doors swing open.
For Malaysia, Volvo also emphasises recycled and responsibly sourced materials, including recycled aluminium and steel content and FSC (Forest Stewardship Council)-certified interior wood panels as part of lower-emission production ambitions.
The price is where aspiration meets reality, and the ES90 launches in one variant — the ES90 Ultra — priced from RM339,888 in Peninsular Malaysia, with a 2% early-bird incentive for the first 100 units booked by March 31, 2026.
Volvo backs that flagship positioning with a five-year unlimited mileage vehicle warranty and an eight-year or 160,000km battery warranty.
What stayed with this writer was not the charging chart or the option list, but the way the event made safety feel personal again, through a video that centred everyday lives and a short speech that trusted the room to understand what “Selamat” really means.
The ES90’s quiet cabin, thoughtful materials and heavy emphasis on intelligent safety systems reinforce that message, as if Volvo is betting that calm will be the next premium currency.
For this writer, that restraint is what makes the ES90 feel future-facing, without losing Volvo’s human warmth.
At the end of the launch, this writer walked away thinking the ES90’s most memorable feature was not the range figure, but the way it made stillness feel intentional, and care felt like a design choice rather than an afterthought.
- This article first appeared in The Malaysian Reserve weekly print edition
The post Volvo ES90: When quiet becomes the headline appeared first on The Malaysian Reserve.

