Proton e.MAS

The Damansara showroom provides tailored consultations, aftersales support and a lifestyle-centric approach to mobility (Pics sources: EON)

EDARAN Otomobil Nasional (EON) Bhd has soft-launched its latest Proton e.MAS showroom in Damansara, offering early customers a range of exclusive promotions including low-interest financing and premium tickets to the upcoming Zurich Liga 7×7 All Stars 2025 football event.

The new outlet, located alongside the existing Proton EON Damansara 3S Centre on the Damansara-Puchong Expressway (LDP), is the company’s second dedicated showroom for Malaysia’s first national electric vehicle, the Proton e.MAS. The first e.MAS outlet was launched at EON’s headquarters in Glenmarie, Shah Alam, Selangor.

Designed to offer a personalised EV ownership experience, the Damansara showroom provides tailored consultations, aftersales support and a lifestyle-centric approach to mobility.

EON CEO Akkbar Danial described the new showroom as a gateway to the future of Malaysian mobility.

“The growing interest in EVs makes it essential that we bring the Proton e.MAS closer to customers, offering them convenience, faster delivery and a more personalised buying journey,” he said in a statement.

To mark the soft launch, EON has rolled out several limited-time offers. From now until July 18, customers who book the Proton e.MAS 7 at the new Damansara outlet can enjoy a special low-interest financing rate starting at just 1.68% per annum.

From now until July 18, customers who book the Proton e.MAS 7 at the new Damansara outlet can enjoy a special low-interest financing rate starting at just 1.68% per annum

In addition, the first seven customers will receive premium pitch-side tickets worth RM399 each to the Zurich Liga 7×7 All Stars 2025 football event, set to take place on July 19 at the Kuala Lumpur Football Stadium.

As the Official Mobility Partner of the Zurich Liga 7×7 All Stars 2025, EON is providing Proton e.MAS 7 vehicles and SUVs as shuttle transportation for players and guests.

The high-profile football event is expected to draw over 15,000 attendees and will feature international stars such as John Terry, Dimitar Berbatov and Ryan Giggs, alongside Malaysian icon Safee Sali.

Held on July 18 and 19, the event will also feature music, food, brand showcases and lifestyle activations, reinforcing EON’s mission to blend mobility with everyday living.

“Through our partnership with Zurich Liga 7×7, we’re not just promoting EV adoption — we’re connecting with Malaysians through sport and lifestyle,” Akkbar added. — TMR