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AUTOMOTIVE Corporation (Malaysia) Sdn Bhd (ACM), a member of the DRB-HICOM Group and authorised Isuzu dealer in Peninsular Malaysia, recently launched its newly upgraded showrooms in Penang and Pahang.
The showrooms, which sported ACM’s refreshed Corporate Identity reflecting the company’s modern and customer-centric brand direction, were officially launched in Juru, Penang, on June 11, followed by Kuantan, Pahang, on June 17.
The impending launch of another refreshed showroom, in Johor Bahru, will follow in the near future.
The Juru showroom was launched by Isuzu Malaysia Sdn Bhd CEO Tomoyuki Yamaguchi and ACM COO Mohamad Radzi Omar. Meanwhile, the showroom in Kuantan was officiated by Kuantan mayor Datuk Zaliza Zulkipli, together with Yamaguchi and Mohamad Radzi.
Commenting on the launches, Mohamad Radzi shared that the refreshed corporate image is more than just a visual transformation.
“It underscores our continuous dedication to improving customer experience and elevating our brand presence in the Malaysian automotive market,” he said in a statement.
ACM new CI showroom Kuantan. (From left) Isuzu Malaysia Sdn Bhd Light Commercial Vehicle Division COO Kenichi Kudo, CFO David Nah, CEO Tomoyuki Yamaguchi, Kuantan mayor Datuk Zaliza Zulkipli, Automotive Corporation (Malaysia) Sdn Bhd COO Mohamad Radzi Omar, head of sales operations Saifol Adly Mahmood, Isuzu Hicom Malaysia Sdn Bhd vice CEO Ahmad Mohd Yunus and Isuzu Malaysia Sdn Bhd commercial vehicle division COO Masashi Nuijima
Modern innovative design to elevate customer experience
The upgraded showrooms embody ACM’s commitment to delivering a seamless and engaging customer journey, aligning with the evolving expectations of today’s automotive consumers.
Mohamad Radzi noted that contemporary design elements and immersive features are integrated throughout the outlets.
“This ensures a consistent, premium experience at every touchpoint. We have gone even further in integrating digital elements into our brick-and-mortar presence, bringing customer experience to the next level,” he said.
Visitors to the upgraded showrooms are welcomed by a large LCD display behind the reception counter, immediately drawing attention to dynamic Isuzu product videos.
Customers also have access to real-time vehicle information and information via interactive digital tablets that replace traditional brochures.
Further enhancing visitor experience is a dedicated digital corner, complete with TVs, virtual reality (VR) and augmented reality (AR) tools allowing visitors to explore vehicle features in depth and enjoy a virtual test drive.
A revamped vehicle delivery bay completes the journey, ensuring a memorable and comfortable environment for customers during their new car handover.
The adoption of digitalisation extends beyond the showroom to the after-sales services provided by the refurbished outlets. Customers are provided with real-time status throughout the servicing process, enhancing their experience with work progress information that allows for better planning of their time.
Prominently positioned in each showroom is the latest Isuzu D-Max pick-up truck as the “Hero Car”, visually enhanced by a specially designed lighting backdrop.
Complementing the look and feel further include a thoughtfully designed merchandise corner featuring exclusive Isuzu items as well as a display wall showcasing ACM’s history and achievements.
A refreshment area with complimentary snacks and beverages provides a touch of hospitality for visitors.
“These launches reinforce ACM’s role as a progressive and forward-thinking automotive leader.
“The revitalisation of our flagship branches in Penang, Kuantan, and soon Johor Bahru, underlines our continued mission to set new benchmarks in service and customer engagement,” Mohamad Radzi said. — TMR
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