mytv

by SUFEA SALEHUDDIN

MYTV Broadcasting Sdn Bhd has launched its enhanced Premium subscription offerings for the MyTV Mana-Mana streaming platform, reinforcing its presence in Malaysia’s digital content market with a broader range of exclusive features and pricing tiers.

Although the paid plans were first introduced in May with minimal publicity, the latest announcement marks a formal relaunch, now accompanied by exclusive content and structural upgrades for all user categories.

Under the revised model, MyTV Mana-Mana now offers two ad-free subscription tiers — Basic and Premium.

The Basic plan is priced at RM6.90 per month, RM19.90 quarterly, or RM74.90 annually. The Premium plan, which includes the full suite of features, is available at RM9.90 per month, RM28.90 quarterly, or RM106.90 annually.

Basic subscribers will gain access to all content offered under the free plan, along with four additional channels — Rock Action, Rock Entertainment, KCM and Global Trekker. The number of devices allowed for simultaneous streaming has also increased from three to four.

Premium subscribers will enjoy all Basic content, plus access to Premium video-on-demand (VOD) titles, five additional channels — SPOTV Now, Aniplus, One, ZooMoo and Drama Channel — and exclusive MyTV Original productions covering both films and TV series. The Euronews channel, previously part of the Premium offering, is no longer included.

MyTV confirmed that the free plan will remain accessible to all users without a subscription. However, the number of live TV channels has been slightly reduced from 23 to 22.

The VOD library has now expanded to over 2,000 titles, while access to 22 live radio stations remains unchanged. Free-tier users are limited to single-device access and will continue to encounter advertisements during content playback.

The platform’s refreshed offerings reflect MyTV’s broader strategy to grow its user base through content diversification and improved value propositions, amid increasing competition in Malaysia’s streaming landscape.

At the launch ceremony on Wednesday, themed “Unlocked: The Full MYTV Mana-Mana Experience,” MyTV Group CEO Mohamad Helmi Harith said the initiative reaffirmed the company’s commitment to delivering high-quality content to all segments of society.

“Today marks a significant milestone for MYTV Mana-Mana. All of this success stems from strong cooperation and exceptional synergy with our industry partners,” he said.

Acting COO Syaffandi Shahrom added that the new offering is not just about content, but also about embracing creativity and inclusivity.

“Premium entertainment doesn’t have to come with a premium price. We developed MYTV Mana-Mana Premium for families, students, and individuals — whether watching on a phone, tablet, or big screen. Our hope is for people in both urban and rural areas to enjoy the content we deliver,” he said.

Beyond live TV and on-demand access, Premium subscribers will also enjoy locally produced exclusives under the MYTV Originals label, featuring blockbuster films, local and international dramas, children’s animation, Korean and Indonesian programmes, sports coverage and informative documentaries — all on a single platform.

To date, the free version of MYTV Mana-Mana has recorded over 800,000 downloads, reflecting strong demand for accessible, mobile-friendly entertainment.

In a move to further expand its digital ecosystem, MyTV also announced strategic partnerships with PRISM+, FoodPanda and MPH Bookstores.

Helmi said the collaborations are designed to create a new digital lifestyle experience by integrating content, community and commerce.

“This fusion of cinema and lifestyle will expand our reach and create added value for users. We’re excited to share more details about these partnerships soon,” he said.

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