By AUFA MARDHIAH
THE public is invited to experience a vibrant showcase of culture and innovation at the 46th ASEAN Summit’s special exhibition which will be open from May 23 to 25, 2025.
The exhibition, themed “The Heritech Malaysia,” will be held in Hall 2 on the ground floor of Kuala Lumpur Convention Centre from 9am to 5pm daily with free admission. There will be 36 by 25 exhibitors, ranging from government agencies and corporates to homegrown brands and artisan entrepreneurs.
Organised by the ASEAN Logistics Secretariat under the Ministry of Foreign Affairs, the event is designed to reflect Malaysia’s cultural roots while showcasing modern capabilities in innovation, sustainability, and inclusive enterprise.
From May 26 to 27, the exhibition will be opened exclusively to ASEAN delegates, coinciding with the ASEAN-Gulf Cooperation Council (GCC) Summit and the ASEAN-GCC-China Economic Summit.
Throughout the public exhibition days, visitors can expect an immersive schedule of performances, demonstrations, and interactive experiences.
From 9am to 1pm, there will be cultural performances by the Orang Asli community coordinated by the Department of Orang Asli Development (JAKOA), alongside live demonstrations of handmade accessories crafted from polymer clay and a knowledge-sharing session on the Malaysia Science, Technology and Innovation (MySTI) programme.
On May 24, Shopee will host Shopee 101: An Introduction for New Users, followed by the launch of new products by Tiffin Jeiwa, featuring a cultural showcase by differently-abled artists and a community storytelling segment.
Meanwhile, May 25 will feature a promotional session by the Agriculture and Food Security Ministry (KPKM). Free tastings of local tuna-based products will be given out to visitors.
Throughout the week, the exhibition hall will be filled with sights, tastes, and hands-on experiences, including:
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Demonstrations of gold thread embroidery, batik canting and weaving
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Live digital wallet showcases and simulations
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Interactive games and exhibitions, including drone simulations
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Traditional handicraft displays
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Promotional sales of local F&B and artisanal products
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Product launches and brand showcases
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Cultural engagement with Orang Asli communities
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Digital displays, video walls, and lucky draw sessions
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Food and beverage tasting corners
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Free giveaways and souvenirs
The 36 booths will feature a broad mix of participants. In the craft and creative segment, visitors can explore offerings from Batik Boutique, Kraftangan Malaysia, JAKOA, Hueysybags, Mossybola Kokedama, Hitam Putih Enterprise, Tiffin Jeiwa, MyPride (Prison Department Malaysia), and others.
For food and beverage (F&B), brands like Old Town White Coffee, The Inside Scoop, and Kluang Coffee will serve their products.
Several government agencies will also be on-site, including the Performance Acceleration and Coordination Unit (PACU), the Ministry of Science, Technology and Innovation (MOSTI) via the MySTI programme, and KPKM, with four booths showcasing Malaysia’s agri-food efforts.
From the corporate sector, key players such as Shopee, CelcomDigi, TM, UMobile, Grab, Gintell, Rest N Go, and the Islamic Development Bank will showcase their services and innovations.
While the exhibition is one component of the ASEAN Summit’s wider programme from May 23 to 27, it nonetheless plays a key role in connecting the public to Malaysia’s strengths in heritage, innovation, and technology.
Members of the public are encouraged to visit on May 24 and 25 to enjoy the full range of activities, cultural showcases, and special promotions before the event transitions into a closed-door format for ASEAN leaders and delegates.
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