by SUFEA SALEHUDDIN
APPLICATIONS for the Concerts and Events in Malaysia Incentive (CEMI) will open from May 15 to July 10, 2025, as part of the government’s efforts to elevate Malaysia’s profile as a leading venue for premier international events.
Communications Minister Datuk Fahmi Fadzil said the initiative is intended to accelerate the growth of the local concert and event industry while supporting tourism and job creation.
“This incentive is expected to create employment opportunities, boost tourist arrivals and contribute significantly to the national economy,” he said at a media briefing today.
CEMI will provide financial support to event organisers that meet specific eligibility criteria, including event scale, projected economic and tourism impact, incorporation of local content and compliance with programme guidelines.
The programme is part of the government’s broader effort to attract world-class events to Malaysia and develop the creative industry as a key economic driver.
CEMI was first announced in 2023 as part of the Madani government’s cultural economy framework. It was introduced in response to growing demand for international acts and major events in Malaysia, and to position the country as a regional hub for live entertainment, business conferences and creative showcases.
The incentive is also intended to address challenges faced by local organisers in securing funding, infrastructure support and logistical coordination for large-scale productions.
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