See Young

Its multi-step solutions focus on scalp micro-ecology, oil control, dandruff relief and hair loss prevention 

by GLORIA HARRY BEATTY 

MEN or women of all backgrounds and races — we just love our hair. More than that, we know we need to take care for it. A bad hair day often translates into a bad day for our self-esteem. 

According to Statista, the global haircare market is projected to generate US$96.82 billion (RM412.31 billion) in revenue by 2025 — reflecting just how much value people place on their hair. 

In line with this, consumer priorities have evolved. China-based scalp care brand See Young observes that by 2025, haircare is no longer about generic solutions. Instead, brands are now tailoring their products to address specific scalp and hair concerns. 

Based on See Young’s consumer demand research in the Chinese market, Uniasia Group VP and See Young GM Kevin Meng Fei said consumers’ main concern are oil control and volumising, followed by functional shampoos such as anti-dandruff and anti-hair loss and coloured hair maintenance. 

“We are introducing a scalp wellness system backed by science and centuries of plant-based wisdom,” said Meng at its recent official launch in Laman Tuanku, Sri Hartamas in Kuala Lumpur. 

The brand, owned by Uniasia Group, recently entered Malaysian market through a nationwide rollout exclusively at Guardian stores, in collaboration with exclusive distributor, i-Care Marketing Sdn Bhd. 

Rooted in the belief that healthy hair begins with a healthy scalp, See Young approaches haircare as a wellness ritual. Its multi-step solutions focus on scalp micro-ecology, oil control, dandruff relief and hair loss prevention. 

The formulations are based on Asian botanical ingredients such as ginger extract, Sapindus fruit and fermented tea seed, and are enhanced with patented 4D hyaluronic acid technology to deeply hydrate and protect the scalp barrier. 

Bridging Beauty, Clean Innovation 

Founded in 2014, See Young has become the No 1 silicone-free haircare brand in China, with over 55 million bottles of its bestselling ginger shampoo sold to date. 

Now available in Guardian outlets nationwide, the Malaysian range features a complete product lineup, including sulphate-free shampoos and peptide-rich scalp treatments, specially formulated for local humidity. 

“The Malaysian consumer is increasingly health-conscious, ingredient-aware and values nature-meets-science solutions. See Young is well-positioned to fill that gap with performance-led formulations and a beauty-wellness narrative,” said i-Care Marketing Sdn Bhd MD Brian Tu. 

The brand is currently stocked in 295 Guardian outlets nationwide, with plans to expand to 50 to 80 more stores by the end of the year, he added. 

Currently, it offers nine stock keeping units (SKUs):

• Shampoos: Refreshing Volumising Oil-control, Anti-hair loss strengthening, Camelia Seed Oil-control anti dandruff, Sapindus Oil-control refreshing and Repair Refreshing Volumising 

• Treatments: Refreshing Volumising Hair, Sapindus Oil-control Refreshing, Anti Hair Loss Strengthening, Camellia Seed Oil-control Anti Dandruff He added that while Guardian remains the brand’s primary partner, the team will take a wait-and-see approach before branching out into standalone outlets or other platforms. 

Soft Strands, Soothed Scalp

This writer tested the Scalp Care Anti Hair Loss and Oil Control shampoos, along with the Scalp Care Anti Hair Loss treatment. 

The Anti Hair Loss shampoo has a thick, gel-like texture with almost no scent, despite its claim of containing ginger extract. It lathers easily into compact bubbles. At the time of testing, the writer was dealing with an itchy scalp. After three rinses, the itchiness had noticeably reduced, though not completely resolved. 

While it is not marketed as a clarifying shampoo, it effectively removed excess oil without drying out the hair — a rare combination. Most scalp shampoos this writer has used tend to soothe the scalp but leave hair brittle. What stood out was its ability to cleanse the scalp thoroughly without compromising hair softness — something rare in scalp-care shampoos. 

The treatment, which works like a conditioner, had a smooth, cream-like texture. It wasn’t greasy and had minimal scent. Following the instructions to apply about 2 cm from the scalp, the treatment rinsed out easily and left my hair feeling soft and easy to manage — without any greasy buildup. This writer — typically not a conditioner user — genuinely liked this one. 

The Oil Control shampoo differed mainly in scent — it had a strong, refreshing fragrance. Its texture was similar to the anti-hair loss version. While it also cleansed effectively, it left a slight conditioning feel on the scalp. Not necessarily a drawback, but it took slightly longer to rinse out. That said, it made the hair feel noticeably light and fluffy — an uncommon outcome even among pricier shampoos. 

It’s best to alternate both shampoos depending on your scalp and hair needs, while the treatment can be used daily. 

After one use, the results were promising. It didn’t fully eliminate scalp itch, but the overall experience felt more premium than many affordable or even mid-range options on the market.

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• This article first appeared in The Malaysian Reserve weekly print edition

The post See Young brings scalp-centric care appeared first on The Malaysian Reserve.