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KUALA LUMPUR — The Malaysian Association of Tour and Travel Agents (MATTA) will host the second edition of the Muslim-friendly Travel Fair (MFTF) at the World Trade Centre Kuala Lumpur (WTCKL) on July 4 and 5.
This year’s event marks a significant expansion for the niche segment, featuring 123 exhibitors from 57 participating organisations occupying 2,700 square metres of exhibition space.
MFTF 2026 deputy organising chairman Dr Fazil Khan said the fair aims to promote Muslim-friendly travel products and services, showcasing destinations that provide easy access to halal food, prayer facilities and modest travel experiences.
He said while demand for such products continues to rise across both inbound and outbound markets, inconsistencies in verification processes and operational standards remain a primary industry concern.
“Without consistent benchmarks, consumers are left to navigate a wide range of offerings, some of which may fall short of expected standards.
“This creates uncertainty for loyal customers and uneven conditions for legitimate operators who comply with regulations and invest in proper service delivery,” he said in a statement today.
Fazil emphasised that building trust within the segment ultimately depends on regulation, education and industry responsibility.
He added that MATTA has established a platform to help consumers understand the value of choosing licensed and verified operators while simultaneously raising collective industry standards.
“Muslim-friendly travel isn’t just a halal way of travel, it is a modest lifestyle that people of all ages, races and religions can enjoy,” he said.
The MFTF 2026 is supported by the Islamic Tourism Centre as a strategic partner, the Macao Government Tourism Office (MGTO) as a sponsor and RHB Bank Berhad as the exclusive platinum sponsor.
The fair is open to the public from 10 am to 9 pm on July 4 and 5, and visitors are encouraged to use public transport to support sustainable travel and reduce carbon emissions, although on-site parking will also be available.
For the latest updates, the public can follow @matta_mftf on Instagram, X and TikTok, or visit the official “MATTA Muslim Friendly Travel Fair” Facebook page. –BERNAMA
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