Auto Added by WPeMatico

MALAYSIA Aviation Group (MAG) has unveiled its Long-Term Business Plan 3.0 (LTBP3.0), aiming to double topline revenue to more than RM24 billion and position Malaysia Airlines among Skytrax’s Top 10 global airlines by 2030.
LTBP3.0 marks a shift from stabilisation to scaled and disciplined growth. It sharpens our premium position and deepens the value we create across our broader aviation ecosystem… Our ambition to see Malaysia Airlines ranked among Skytrax’s Top 10 Global Airlines by 2030. It is a bold aspiration, perhaps a distant dream to some, but one we are fully committed to realising…,” group MD Datuk Captain Izham Ismail said in a statement today.
Under LTBP3.0, MAG expects to grow third-party revenue across aviation services by more than 60%, expand capacity by over 50% at an average annual growth rate of 8.5%, and modernise its mainline fleet to 116 aircraft by 2035, including 40 A330neos, 43 Boeing 737-8s, and 12 Boeing 737-10s.
The plan is guided by four strategic pillars: delivering premium end-to-end travel experiences, building deeper partnerships to extend global reach to over 1,100 destinations, developing talent and operational expertise, and strengthening financial resilience through non-airline operations such as cargo and in-flight catering.
The five-year roadmap builds on LTBP2.0, which helped MAG reduce liabilities by over RM15 billion and eliminate RM10 billion in legacy debt.
Since then, the group has achieved three consecutive years of operating profit, two years of positive net income, welcomed 22 next-generation aircraft, expanded regional connectivity with new ASEAN routes and the realignment of Firefly’s jet operations to KLIA Terminal 1, and grown non-air revenue to 18% of total revenue in 2024, including leasing Hangar 4 at Subang Airport to expand maintenance, repair and overhaul capacity.
MAG has also strengthened its digital capabilities, deploying an in-house middleware system to enhance website and mobile app performance, rolling out dedicated phone lines, improving live chat support, and introducing an AI-powered chatbot.
These initiatives have helped raise the Customer Satisfaction Index to 84% year-to-date, with the contact centre scoring 91%, up from 80% in 2024.
MAG said the roadmap will deliver disciplined growth, elevate customer experiences, and reinforce its role as a leading aviation and travel services group in the region under the broader Destination 2030 vision.
“The progress we have made under LTBP2.0 reflects the capability and resilience of our people across the group, and it gives us the confidence to move into our next chapter with greater ambition,” Izham said. — TMR
The post MAG targets RM24b revenue, top 10 global airline ranking by 2030 appeared first on The Malaysian Reserve.