Council combines internal expertise with field insights for next generation 9-1-1 solutions
MONROVIA, Calif., May 8, 2025 /PRNewswire/ — NGA, a leading provider of Next Generation 9-1-1 (NG911) solutions, today announced the launch of its Public Safety Product Advisory Council, a strategic advisory group established to align the company’s technology roadmap with the evolving needs of public safety agencies across the U.S. and internationally.
NG911 represents a critical shift from outdated analog infrastructure to modern digital systems capable of handling text, video, and real-time data alongside voice calls. These upgrades are essential as public safety agencies face growing demands for speed, reliability, and cross-agency coordination.
The Council brings together senior leaders from product management, engineering, marketing, sales, and customer success to guide the development and optimization of NGA’s solutions through a cross-functional, data-informed approach. By pairing internal expertise with direct customer input, the Council ensures that every innovation reflects real-world dispatcher workflows, operational needs, and frontline feedback.
“At NGA, every product decision starts with a core principal – how does this improve outcomes for the people who rely on 9-1-1?” said Don Ferguson, CEO of NGA. “Through the Public Safety Product Council, we’re moving beyond traditional feedback loops to directly embed customer insights into how we design, plan and deliver solutions.”
Key Functions of the Council:
- Direct the strategic development of new solutions and enhancements
- Identify and sunset underperforming features or products
- Embed customer feedback into product planning, education and delivery
- Align product strategy with NGA’s mission to deliver reliable, resilient and accessible emergency communications
The Council will collaborate closely with PSAP partners and other emergency communication professionals who provide ongoing feedback, feature requests, and ideas for co-innovation. A formal Customer User Group is also being established as part of the broader program, expanding opportunities for direct customer participation in product evolution.
The initiative includes two core engagement tracks — Customer Engagement and Engineering Immersion — ensuring that NGA’s field teams, engineers, and product developers have firsthand exposure to dispatcher workflows and operational environments, including live observations, post-incident reviews and dispatcher-led workflow education sessions.
“The launch of this council reflects our belief that growth comes from listening first,” said Barbara Winn, chief growth officer of NGA. “By building a formal structure around customer input and internal expertise, we’re not just enhancing our products, but we’re creating a more agile, responsive approach to innovation that benefits the entire public safety community.”
Early members of NGA’s Public Safety Product Council include agencies from Bakersfield, Fresno, Glendora, UC Irvine, and El Cajon in California; Livingston Parish in Louisiana; and Logan County in West Virginia. New members continue to join from across California and other parts of the U.S., and we’ll share updates as the council expands.
This effort reinforces NGA’s long-term commitment to ensuring that technology behind every emergency call is responsive, future-ready, and built in partnership with those who depend on it.
To learn more about NGA and its range of solutions, visit nga911.com.
About NGA
NGA is committed to delivering the highest levels of redundancy, resiliency, and availability to the 9-1-1 community—ensuring fast, accurate, and high-performance transmission of voice, text, and media during emergencies. Our cloud-native solutions are designed to support the transition from legacy systems to Next Generation 9-1-1 (NG911), with a focus on the needs of call-takers, PSAPs, and emergency response teams. With a clear vision to lead in end-to-end NG911 innovation both in the U.S. and globally, NGA 911 is building the most trusted platform for all service provider types and tiers. We are proud to set the standard for excellence, reliability, and future-ready technology in emergency telecommunications.
Learn more at www.NGA911.com.
Contact: Heather Alexander
469-847-8643
[email protected]
View original content to download multimedia:https://www.prnewswire.com/news-releases/nga-launches-public-safety-product-advisory-council-to-guide-public-safety-technology-innovation-302450114.html
SOURCE NGA – Next Generation Advanced
The post NGA Launches Public Safety Product Advisory Council to Guide Public Safety Technology Innovation appeared first on The Malaysian Reserve.
