Sporting the De Bethune DB28xs Starry Seas, Min Woo Lee’s signature style and dynamic spirit make him a fan-favorite – both on and off the course.
PHILADELPHIA, May 7, 2025 /PRNewswire/ — The 1916 Company, global leader in collectible watches and fine jewelry, is pleased to announce a partnership with Min Woo Lee, welcoming the Australian PGA Tour star to Philadelphia for the Truist Championship. Fresh off his first PGA Tour victory at the Texas Children’s Houston Open, Min Woo Lee is celebrated for his lightning swing speed, dynamic playstyle, distinctive catchphrases, and viral social media presence that is capturing the attention of a new generation of golf enthusiasts with an inimitable blend of charisma and athleticism.
Min Woo wears the De Bethune DB28xs Starry Seas both on and off the course. Constructed with an ultra-lightweight titanium case with ergonomically designed lugs, it is not only comfortable to wear, but its advanced shock absorption system enables it to withstand the rigors of competition and extreme force. The random guilloché dial of the DB28xs Starry Seas mirrors the tranquil ripples of the ocean at night, with stars reflecting off the water – a fitting symbol of Min Woo Lee’s precise and dynamic presence on the course.
The 1916 Company has a deeply connected relationship with De Bethune, which includes serving as its majority investor and primary point of distribution in the United States, Switzerland, and Asia. De Bethune’s flagship lounge, the brand’s first dedicated space in the United States, was inaugurated within The 1916 Company’s New York location in March 2025.
John Shmerler, CEO of The 1916 Company, remarked, “We are thrilled to welcome Min Woo as a friend of The 1916 Company. He joins fellow athletes, tennis players Tommy Paul, Jessica Pegula, and Emma Navarro, and golfer Wenyi Ding, to be amongst the few elite competitors to wear a fine timepiece while performing at the highest level – exemplifying the union of precision, style, and sport.”
Min Woo Lee shared, “I couldn’t be prouder to partner with The 1916 Company, a brand that shares my passion for pushing boundaries in style.”
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ABOUT THE 1916 COMPANY
The 1916 Company is the world’s leading destination and global community for collectible luxury watches and fine jewelry. Comprising more than 20 boutiques and Collector’s Lounges in important watch markets worldwide, The 1916 Company brings together the legacies of WatchBox, Govberg Jewelers, Radcliffe Jewelers, and Hyde Park Jewelers to offer a curated selection of timepieces – both new and pre-owned – by the most respected watch brands, a dynamic media platform, and the support of trusted client advisors. The 1916 Company’s vibrant community extends from coast to coast and around the world. www.the1916company.com
PRESS CONTACT
Caroline Kallman Joffe | [email protected] | +1 717 951 2259
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SOURCE The 1916 Company
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