play a role in helping us decide where to go (pics: AFP)
New AI-powered travel services that promise customised itineraries and access to the best prices, at your disposal
by LEBAWIT LILY GIRMA
LONG before there was ChatGPT, you’d have to visit an actual brick-and-mortar travel agency to craft and book your dream itinerary. This month, travel agency Fora has brought that nostalgic experience back to the modern era with a pop-up location — open through May 29 — in New York City. It’s more like Soho House than the old AAA mainstays where you’d pick up road maps, with luxury hotel brands and tourism boards carrying out elaborate activations while Fora agents brainstorm vacation ideas with clients at a communal workstation.
Yet the reality is that most travellers this summer won’t talk to human travel agents face-to-face, or even online, as they plan their trips. Rather, generative artificial intelligence (AI) tools will increasingly play a role in helping us decide where to go. A 2024 survey from global consulting firm Oliver Wyman LLC showed more than 41% of travellers from the US and Canada had recently used this emerging technology for trip inspiration and design — up 30% from a year earlier. (One travel agency is embracing that inevitability, using AI to help turn your emotions into itineraries.)
If the latest suite of trip-planning tools is any indication, that percentage is sure to rise. A vast improvement in AI language models is adapting quickly to the ways we research our vacations. Take Gem, a new feature of Google’s Gemini that functions like a virtual travel agent, or Mindtrip, a collaborative itinerary builder that helps you map out trips with friends — the latter even uses Instagram images as fodder for inspiration. Other AI tools help travellers land the best hotel rates and airfares.
Of course, AI models don’t yet match the power of human travel advisors who have the pulse on their destinations and can help you identify your precise wants, but they’ve come a long way. Here are the latest tools we’ve tested ahead of summer travel season and what we’ve found most useful.
A Google-powered Travel Concierge
Since 2023, Google LLC has been steadily expanding the capabilities of Gemini, its AI-powered assistant. Free with a Google account, Gemini now lets you create a custom “Gem” for your trips — essentially a digital “concierge” that remembers your preferences, whether you’re into modern art, off-the-beaten-path adventures or local eats.
Unlike Google Search, which excels at surfacing static information, it’s designed for open-ended, conversational brainstorming even if you’re starting with a vague idea, all while pulling from the personal profile you’ve fed it. Gemini of course then connects with your Gmail, Google Drive, Maps, Flights, Hotels and even YouTube. This means your itineraries, booking receipts and inspiration sources can all live in one ecosystem — and can be shared with a click.
After setting up my Gem and filling in my travel quirks — nature over museums, boutique hotels over big brands and no overly touristy sights — I asked it to plan a long, four-day weekend from Washington, DC, to Belize, a destination I know well. My additional search parameters: A vibrant local food scene and outdoorsy activities unique to the country. Gemini suggested staying in the mountain town of San Ignacio, with a day trip to the island of Caye Caulker.
The itinerary leaned heavily on Mayan sites and iconic rainforest lodges that were more remotely located in the jungle than I would have liked, while noting that I could opt for a boutique hotel closer to town. It also failed to take distance into account when it crammed the island excursion into the same day as my return flight from Belize.
Once I clarified that I was more interested in hiking and snorkelling, Gemini steered me toward Hopkins Village instead of San Ignacio. With reef access and cultural experiences offered by the local Indigenous Garifuna community, it was a much better fit. Running that request a second time yielded an entirely different (but equally credible) itinerary, a reminder that these models don’t always produce identical results.
When I got more granular, asking for “community-run experiences” in Hopkins, San Ignacio and Caye Caulker, I hit a limitation: Cultural tours in smaller Belizean towns often exist informally, my AI concierge said, passed through word of mouth or local networks rather than marketed online. It then listed specific search terms to use and recommended I ask around while there.
Mindtrip is built specifically for travel planning, combining generative AI with content fact-checked by team of human staffers (Source: Mindtrip)
An All-in-one Travel Planner
Unlike all-purpose chatbots, Mindtrip was built specifically for travel planning, combining generative AI with content fact-checked by an actual team of human staffers, plus a visual interface that pulls maps, reviews, images and itineraries into a single screen.
A quiz at the start asks for basic personal information and travel preferences — if you’re an early bird or a night owl, for instance — which helps refine recommendations that are pulled from web searches as well as a library of roughly 25,000 human-curated destination guides. You can then chat with it to refine your options.
Use a simple menu on the left side of the screen to add places of interest and reorder them on your itinerary, which is on the right side of the screen, with a simple drag. You can even invite family or friends into your itinerary, so you can co-design the trip and stay on the same page.
“A lot of what’s happening in generative AI is very text-based,” said Michelle Denogean, Mindtrip Inc’s chief marketing officer. Mindtrip’s results are showcased on a split screen — a numbered list appears on the left, with bolded text and blue check marks next to the places and activities it recommends, and a colour map shows up on the right, with all those places pinned.
Its value becomes even clearer once you ask more targeted questions. When I searched for community-run experiences in Hopkins, San Ignacio and Caye Caulker, Mindtrip outperformed Google’s Gemini.
In Hopkins it surfaced the Lebeha Drumming Centre, a popular spot for taking Garifuna drum lessons. It also suggested the Palmento Grove Garifuna Eco-Cultural & Healing Institute, where I learned on a previous trip to make “hudut” — a coconut-based fish stew served with mashed green plantains.
In San Ignacio it recommended Ajaw Chocolate, where you can make your own chocolate and learn about the history of cacao in Belize, as well as the town’s farmers market on Saturdays. I found its results more accurate than some competitors’; it was able to flag that restaurants in stories I was reading had closed permanently, for example, thanks to its fact-checking army that keeps listings up to date.
A Hotel Price Tracker
This one is simple but useful. If you’re familiar with tracking flight prices on Google, you’ll appreciate that, as of March, you’re now able to do that for hotels as well. Navigate to Google’s hotels search page, enter the destination and dates and toggle “track hotel prices”.
Kayak offers a similar hotel price-tracking tool. Run a search for places in a specific destination, and you’ll find the option to get alerts when prices change at the top of the results page.
An Instagram Reel-inspired Itinerary
Ever saved an Instagram reel in hopes of re-creating a trip or trying an activity you saw? The new “Trip Matching” tool from Expedia Group Inc aims to do exactly that. Open the reel, hit the share button and send it directly to @expedia on the Instagram app. You’ll then open your direct message with Expedia, and within a couple of minutes you’ll get a suggested itinerary based on what’s in the reel you shared.
I tested this process with a reel I made from my 2023 trip to Morocco that merely shows two guitarists’ minute-long performance at the family-owned luxury boutique hotel Riad Kniza in Marrakech. Expedia churned out a small description of the hotel, followed by the best time to visit and a list of top things to do in the area — with links to the activities on Expedia — as well as hidden gems and a four-day itinerary “to experience Marrakesh magic without rushing”.
The downside: There were no specific tour providers or links included for the itinerary beyond the hotels, so you’ll have to run that extra leg of research elsewhere. The suggestions leaned toward cultural activities, including exploring the Medina, a “hammam” spa treatment and a Moroccan cooking class, but it also suggested “hidden gems” such as the Jardin Secret, a less crowded alternative to Jardin Majorelle.
When I pushed further and asked for specific providers I could book with, it said to contact vendors directly — La Maison Arabe for a cooking class, Les Bains de Marrakech and Spa Royal Mansour — or go to Expedia. That makes this tool more of a fun starting point than a one-stop shop.
The free version of Going will deliver alerts when any domestic deals pop up, while also letting you track specific routes on exact dates (pic: Bloomberg)
An Airfare Insider App
OK, this one isn’t AI, but you should download it anyway if you’re eyeing airfare closely, as many people are this summer. The free version of Going will deliver alerts when any domestic deals pop up, while also letting you track specific routes on exact dates.
A premium subscription (US$4.08 [RM17.83] per month) adds international flight deal alerts, including “mistake fares” that occasionally surface at super steep discounts, while the Elite membership (US$16.58 per month) adds deals on first- and business-class fares. Another new feature, “Going With Points”, helps you find and book flight deals with points and miles.
Since I signed up for a premium trial over the past week, the app has sent me a US$453 mistake fare to New Delhi — an economy round-trip flight from San Francisco on Air India, with a layover — bookable via Google Flights, plus a US$265 round-trip flight from Washington Dulles International Airport to Costa Rica, which it recommended booking within two days.
Not on the app? Sign up on Going’s website, and it will email you these alerts too. — Bloomberg
- This article first appeared in The Malaysian Reserve weekly print edition
The post Five new travel tools to save time and money this summer appeared first on The Malaysian Reserve.
