HOUSTON, May 15, 2025 /PRNewswire/ — In a bold move aligned with the accelerating reshoring and nearshoring boom, EWR Digital, a Houston-based strategic growth consultancy and digital services execution partner, has launched a new division aimed at helping manufacturers, construction firms, and logistics providers expand into the U.S. market and compete at scale.
With the global supply chain recalibrating and Mexico fast becoming the new China for North American manufacturing, EWR Digital is positioning itself not as a traditional international marketing agency, but as a U.S. market access partner for industrial and infrastructure firms navigating cross-border growth.
“We’re seeing a seismic shift. Nearshoring isn’t just a logistics play—it’s the front line of economic transformation,” said Matt Bertram, Head of Strategy for EWR Digital. “Our mission is to make sure these companies don’t just show up in the U.S.—they stand out and land new business.”
Bridging Two Economies: Digital Strategy Meets Cross-Border Commerce
The newly formed division offers high-impact digital strategy, web infrastructure, and performance marketing tailored to complex B2B sales environments. But the deeper value lies in translating operational capability into market relevance.
“We’ve sat across from CEOs of firms doing $100M+ in industrial sales who are ready to enter the U.S.but they don’t know where to start with digital,” Bertram said. “We guide them through buyer behavior, compliance signals, channel strategy and how to win trust online.”
Nearshoring with U.S. Signal: Turning Proximity into Positioning
For manufacturing and logistics firms riding the nearshoring wave, EWR Digital’s U.S.-based strategy becomes an asset in itself. A localized web presence centered in Houston, TX, English-language marketing, and alignment with U.S. digital norms boost credibility with American buyers, procurement teams, and regulators in the gulf coast markets.
“It’s one thing to be in Mexico. It’s another to look and feel like a trusted U.S. partner,” said Bertram. “That’s what we build—digitally, strategically, and visibly.”
EWR Digital’s new division is purpose-built to address the unique challenges industrial B2B companies face in visibility, lead generation, and brand differentiation—delivering enterprise marketing services that align directly with their business objectives.
For more information visit https://www.ewrdigital.com/
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SOURCE EWR Digital/EXEC
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