Experienced Franchise Owner Steps into Leadership Role to Champion Growth and Franchisee Support
VANCOUVER, BC, May 14, 2025 /PRNewswire/ — Ideal Siding, North America’s largest siding renovation company, proudly announces the appointment of longtime franchisee and early brand partner Arkady Vitrouk to Brand President. A proven leader who joined Ideal Siding as its fourth franchisee in 2020, Vitrouk brings firsthand experience, operational insight, and a deep-rooted commitment to guide the brand through its next chapter of systemwide growth.
As Brand President, he will lead franchise operations across the U.S. and Canada, with a focus on enhancing support systems, mentoring new owners, and building scalable infrastructure as the brand continues to expand. Before joining Ideal Siding, Vitrouk held senior roles across both startups and global corporations, including CEO of AbeBooks, Director of Kindle Content at Amazon EU, and CEO of Atticus Publishing Group. He began his career at Goldman Sachs, rising to Vice President, and holds an MBA from Harvard Business School.
“Ideal Siding’s system is incredibly unique, and the support from the central office is one of the main reasons I joined,” said Vitrouk. “There’s a level of transparency and community here that is rare in franchising. I’m excited to work more closely with the team to support franchisees and help build the structure we need for the next phase of growth.”
With over 80 locations and momentum building in major markets, Ideal Siding is entering a pivotal phase. Vitrouk will be instrumental in developing new service offerings based on homeowner demand while maintaining the brand’s commitment to quality, consistency, and operational excellence.
“Franchisees know Arkady because he’s walked the same path,” said Alex Filipuk, Founder and CEO of Ideal Siding. “He understands what it’s like to launch a territory, manage the ups and downs, and keep moving forward. His experience is invaluable and his leadership will help us bring even more structure and innovation to our system.”
Ideal Siding is actively expanding across North America, with available territories in major markets including Philadelphia, Washington D.C., and Virginia Beach, as well as key mid-size and suburban communities. Ideal Siding’s proven model eliminates many of the barriers in traditional home improvement businesses, offering franchisees a turnkey system with centralized marketing, lead generation, and operations support all designed to drive performance from day one. At the same time, the brand helps homeowners enhance curb appeal and energy efficiency, transforming neighborhoods with high-quality, modern siding solutions across North America.
To learn more about the Ideal Siding franchise opportunity, visit www.idealsiding.com/franchise. To learn more about Ideal Siding, visit www.idealsiding.com.
About Ideal Siding
Ideal Siding is North America’s fastest-growing siding renovation franchise, serving homeowners across the United States and Canada. With over 80 locations, Ideal Siding specializes in transforming homes with top-quality materials and expert craftsmanship. By combining innovative digital marketing strategies, a centralized call center, and a proven operational model, we ensure consistent lead generation and support for franchisees, helping them build successful businesses. Our mission is to bring exceptional customer service and flawless siding renovations to every neighborhood. For more information, visit www.idealsiding.com.
Media Contact: Paige Stark, Fishman Public Relations, [email protected]
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SOURCE Ideal Siding
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