The merger of food and fashion results in White Castle-branded shoes on wheels
COLUMBUS, Ohio, May 7, 2025 /PRNewswire/ — Move over fries and cheese sticks. White Castle has a new sidekick, and this one has wheels.
The family-owned business, founder of The Original Slider®, is partnering with Heelys, the company behind the original wheeled shoe, to introduce a limited-edition collection of White Castle branded Heelys shoes. The shoes will be available exclusively on Heelys website beginning May 15, also known as National Slider Day in recognition of the burger that turned White Castle into a household name.
“Just like our Sliders, these shoes are one-of-a-kind, craveable and made for memorable moments,” said Jamie Richardson, vice president at White Castle. “We’re always seeking fresh and fun ways to satisfy cravings beyond the menu. Partnering with Heelys to design these exclusive shoes does just that.”
The shoes, available in two colors, blend menu-inspired visuals and White Castle’s recognizable color palette with Heelys signature style. The first version is white with royal blue trim and laces and splashes of orange, while the second version is Night Castle inspired black with orange trim, white laces and splashes of royal blue. Both versions feature the White Castle logo on two sides, a tongue that looks like a Cheese Slider, and small illustrations of Sliders, fries and soft drinks.
This is a limited-edition drop, so fans are encouraged to get these shoes before they’re gone. Both the lighter white version and the darker black version are available in sizes youth 13 to mens 13 and cost $75 plus tax and applicable shipping fees.
“White Castle is a fun and authentic brand, so it’s been really exciting to work with them on this collaboration,” said Sara Arbelaez, social media and partnerships strategist at Heelys. “The design turned out so well. We know White Castle Cravers are going to enjoy flaunting their love for Sliders wearing this unique and playful version of Heelys.”
Heelys are shoes with removable wheels located in the heel. The wheels transform the shoes into stealth skates, giving users the freedom to seamlessly transition from walking or running to skating by shifting their weight to the heel. When the wheels are removed, the shoe performs just like any other footwear.
About Heelys
Heelys encourages kids and people of all ages to explore their world and lead active and healthy lifestyles through movement, whether it’s walking, running or skating. With Heelys, it’s your choice. Heelys dares its wearers to be themselves and encourages them to make their own place in the world!
About White Castle®
White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates about 340 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including Time magazine’s “Most Influential Burger of All Time” (2014, The Original Slider®) and Thrillist‘s “Best Plant-Based Fast-Food Burger” (2019, Impossible
Slider). In 2021, Fast Company named the fast-food pioneer one of the “10 Most Innovative Dining Companies.” White Castle is known for the legendary engagement of its team members and has received the Great Place to Work® Certification for an extraordinary four consecutive years spanning 2021–2024. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDS loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/the-ultimate-combo-white-castle-and-heelys-team-up-to-introduce-fun-new-footwear-available-may-15-302448738.html
SOURCE White Castle
The post The Ultimate Combo: White Castle and Heelys Team Up to Introduce Fun, New Footwear Available May 15 appeared first on The Malaysian Reserve.
