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KUALA LUMPUR — Regional fintech (financial technology) company Boost has elevated two of its internal leaders to key positions, reflecting its commitment to nurturing internal talent and driving continued growth across its digital financial services ecosystem.
In a statement today, Boost said it has appointed the former Boost Life chief executive officer (CEO) Ungku Norliza Syazwan Ungku Halmie (
The company said that in her new role, Ungku Norliza Syazwan will work closely with Boost Bank’s CEO Fozia Amanulla to accelerate the digital bank’s expansion and innovation roadmap.
Ungku Norliza previously played a key role in scaling the Boost eWallet into a hyper-growth platform and was recognised as “Female Leader of the Year” in 2023.
Meanwhile, Boost also named Gin Wong as head of consumer business, taking over leadership of Boost Life.
In her expanded role, she will drive the next phase of growth through strategic oversight of consumer experience and innovation.
Formerly head of product, Wong was instrumental in evolving the eWallet into a seamless, everyday financial companion for millions of users.
Boost group CEO Sheyantha Abeykoon said leaders like Ungku Liza and Wong exemplify this spirit, and the group is immensely proud whenever it can open doors for its own people to rise within.
“At Boost, one of our core principles is creating a platform where every employee can grow and thrive professionally.
“There is nothing more fulfilling than seeing ‘Boosties’ who embrace this chance and advance in their careers, fueling our collective growth as a company,” he said.
Boost reiterated that these leadership movements reinforce the group’s commitment to unlocking internal potential and building a pipeline of strong, future-ready leaders, as the group accelerates its ambition to become a leading regional digital banking group that is reimagining financial access and inclusion. — BERNAMA
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